マーケティング

マーケティングのコースでは、顧客ライフサイクル全体を通して、顧客の行動に影響を及ぼす戦略について学習します。マーケティング戦略、ブランド構築、広告と予算配分の作成、およびデジタルとソーシャルメディアのチャネルを活用してビジネス目標を達成する方法の基本を学びます。

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22 結果
並び替え:
Graphic Design

Graphic Design

California Institute of the Arts
専門講座
5つの星のうち 4.7 を評価
デジタルマーケティング

デジタルマーケティング

University of Illinois at Urbana-Champaign
専門講座
5つの星のうち 4.5 を評価
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

University of California, Davis
専門講座
5つの星のうち 4.7 を評価
Social Media Marketing

Social Media Marketing

Northwestern University
専門講座
5つの星のうち 4.7 を評価
Marketing Mix Implementation

Marketing Mix Implementation

IE Business School
専門講座
5つの星のうち 4.6 を評価
Marketing Strategy

Marketing Strategy

IE Business School
専門講座
5つの星のうち 4.5 を評価
Digital Advertising Strategy

Digital Advertising Strategy

University of Colorado Boulder
専門講座
5つの星のうち 4.5 を評価
Branding: The Creative Journey

Branding: The Creative Journey

IE Business School
専門講座
5つの星のうち 4.5 を評価
Pricing Strategy Optimization

Pricing Strategy Optimization

University of Virginia
専門講座
5つの星のうち 4.8 を評価
Content Strategy for Professionals

Content Strategy for Professionals

Northwestern University
専門講座
5つの星のうち 4.6 を評価
Market Research

Market Research

University of California, Davis
専門講座
5つの星のうち 4.5 を評価
Основы Digital Маркетинга

Основы Digital Маркетинга

National Research University Higher School of Economics
専門講座
5つの星のうち 4.6 を評価
Marketing Digital

Marketing Digital

Universidad Austral
専門講座
5つの星のうち 4.7 を評価
Marketing con Redes Sociales

Marketing con Redes Sociales

Tecnológico de Monterrey
専門講座
5つの星のうち 4.5 を評価
International Marketing & Cross Industry Growth

International Marketing & Cross Industry Growth

Yonsei University
専門講座
5つの星のうち 4.7 を評価
Recommender Systems

Recommender Systems

University of Minnesota
専門講座
5つの星のうち 4.3 を評価

    マーケティングに関するよくある質問

  • Marketing, broadly defined, encompasses the promotion and sales of the products or services offered by your business. On a basic level, this includes both the market research required to “know your customer” and the creation of advertising campaigns that will effectively reach them. However, while the core objectives of marketing haven’t changed since the days of “Mad Men,” today’s marketing professionals have a myriad of new tools to achieve them.

    For example, online marketing offers new customer and user acquisition tools like social media, content marketing, search engine optimization, and targeted advertising. Once you’ve engaged a customer, sophisticated customer relationship management (CRM) software programs allow you to track and optimize their journey through your marketing funnel. The prevalence of online marketing also means new opportunities for creative offline marketing campaigns - and a talented marketing professional will be able to combine all these tools to drive sales.