A background in branding can lead to careers in marketing, public relations, advertising, and more. Whether you aspire to be a brand manager at Nike, a digital content manager at Amazon, or a social media specialist at Facebook, an understanding of branding will help you to hone your messaging to connect with customers and audiences in a long-lasting and meaningful way.

If you are fluent in the language of images, then you could take a leading role in creating the visual assets such as logos that still comprise a major element of branding. Graphic designers create visual concepts to communicate ideas that inform, captivate, and inspire customers. According to the Bureau of Labor Statistics, they have a median salary of $52,110 per year and typically have a bachelor’s degree along with a portfolio demonstrating their creativity and originality. A background in branding allows graphic designers to visually marry client needs with customer preferences.

Absolutely! Coursera offers online courses and Specializations in branding and related topics like digital marketing, social media marketing, and brand management. Since the learner experience is essential to Coursera’s own branding, you can rest assured that you’ll receive a high quality online education taught by leading experts from top-ranked schools including IE Business School, London Business School, University of Virginia, and the University of Illinois at Urbana-Champaign. You will be doing the same coursework for the same credits as on-campus students, with access to faculty via live virtual office hours, all while paying a significantly lower cost.