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    • Content Marketing
    Related topics:コンテンツ戦略ソーシャルメディアマーケティングコンテンツのライティングデジタルマーケティング広告社会

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    「content marketing」の257件の結果

    • 無料

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      習得できるスキル: Content Marketing, Marketing, Entrepreneurship, Leadership and Management, Influencing, Communication, Strategy, Writing, Strategy and Operations, Brand Management, Sales

      4.5

      (3.5k件のレビュー)

      Intermediate · Course

    • Northwestern University

      Northwestern University

      Content Strategy for Professionals

      習得できるスキル: Audience, Business Psychology, Communication, Computer Networking, Entrepreneurship, Experience, Human Learning, Influencing, Leadership and Management, Marketing, Network Model, Planning, Sales, Social Media, Strategy, Strategy and Operations, Supply Chain and Logistics, User Experience, Writing

      4.6

      (801件のレビュー)

      Beginner · Specialization

    • University of Pennsylvania

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      習得できるスキル: Communication, Marketing, Marketing Strategy, Business Psychology, Strategy and Operations, Sales, Influencing, Marketing Psychology, Social Network, Social Media

      4.8

      (4.7k件のレビュー)

      Mixed · Course

    • California Institute of the Arts

      California Institute of the Arts

      Graphic Design

      習得できるスキル: Brand Management, Computer Graphics, Creativity, Entrepreneurship, Graphic Design, History, Marketing, Research and Design, Visual Design

      4.7

      (17.9k件のレビュー)

      Beginner · Specialization

    • University of California, Davis

      University of California, Davis

      Search Engine Optimization (SEO)

      習得できるスキル: Accounting, Algorithms, Back-End Web Development, Communication, Data Analysis, Data Management, Data Model, Data Structures, Digital Marketing, Entrepreneurship, Forecasting, Human Computer Interaction, Influencing, Leadership and Management, Market Research, Marketing, Mathematical Optimization, Mathematics, Persona Research, Probability & Statistics, Research and Design, Sales, Social Media, Social Media Marketing, Software Architecture, Software Engineering, Software Testing, Strategy, Strategy and Operations, Theoretical Computer Science, User Experience, Web Development

      4.6

      (10.7k件のレビュー)

      Beginner · Specialization

    • 無料

      UNSW Sydney (The University of New South Wales)

      UNSW Sydney (The University of New South Wales)

      Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

      習得できるスキル: Entrepreneurship, Research and Design, Communication, Marketing, Creativity, Sales, Strategy and Operations, Leadership and Management, Human Computer Interaction, Audience, Computer Graphics, Storytelling, Interactivity, Experience, Interactive Design, Strategy, Writing

      4.7

      (703件のレビュー)

      Mixed · Course

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      Digital Marketing Institute

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      習得できるスキル: Marketing, Entrepreneurship, Social Media, Leadership and Management, Digital Marketing, Advertising, Communication, Social Media Marketing, Content Marketing, Leadership, Strategy and Operations, Strategy, Media Market, Sales, Media Strategy & Planning

      4.7

      (84件のレビュー)

      Beginner · Course

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      IE Business School

      IE Business School

      Storytelling in Branding and Content Marketing

      習得できるスキル: Market (Economics), User Experience, Marketing, Content Marketing, Journalism, Storytelling, Influencing, Brand Management, Public Relations, Human Computer Interaction, Communication, Brand

      4.4

      (208件のレビュー)

      Beginner · Course

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      Meta

      Meta

      Meta Social Media Marketing

      習得できるスキル: Advertising, Advertising Campaigns, Analysis, Brand Management, Budget Management, Business Communication, Communication, Computer Networking, Data Analysis, Data Visualization, Database Administration, Databases, Digital Marketing, Entrepreneurship, Experiment, Finance, Influencing, Leadership and Management, Market (Economics), Market Research, Marketing, Network Security, Presentation, Probability & Statistics, Public Relations, Regulations and Compliance, Research and Design, Sales, Security Engineering, Security Strategy, Social Media, Social Media Platforms, Software Engineering, Software Security, Software Testing, Strategy, Strategy and Operations, Target Audience, Writing

      4.8

      (10.6k件のレビュー)

      Beginner · Professional Certificate

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      Coursera Project Network

      Coursera Project Network

      Small Business Marketing Using Facebook

      習得できるスキル: Marketing, Advertising, Communication, Digital Marketing, Social Media

      4.6

      (103件のレビュー)

      Mixed · Guided Project

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      University of California, Davis

      University of California, Davis

      Optimizing a Website for Google Search

      習得できるスキル: Entrepreneurship, Mathematical Optimization, Marketing, Web Development, Digital Marketing, Software Engineering, Research and Design, Forecasting, Software Testing, Market Research, Back-End Web Development, Search Engine Optimization, Probability & Statistics

      4.7

      (1.4k件のレビュー)

      Intermediate · Course

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      Coursera Project Network

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      習得できるスキル: Communication, Marketing, Market (Economics), Digital Marketing, Social Media, Social Media Marketing, Media Market

      4.5

      (694件のレビュー)

      Beginner · Guided Project

    content marketingに関連する検索

    the strategy of content marketing
    storytelling in branding and content marketing
    viral marketing and how to craft contagious content
    créer du contenu marketing pour linkedin avec visme
    1234…22

    要約して、content marketing の人気コース10選をご紹介します。

    • The Strategy of Content Marketing: University of California, Davis
    • Content Strategy for Professionals: Northwestern University
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Graphic Design: California Institute of the Arts
    • Search Engine Optimization (SEO): University of California, Davis
    • Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences: UNSW Sydney (The University of New South Wales)
    • Social Media and Digital Marketing Fundamentals: Digital Marketing Institute
    • Storytelling in Branding and Content Marketing: IE Business School
    • Meta Social Media Marketing: Meta
    • Small Business Marketing Using Facebook: Coursera Project Network

    Marketingで学べるスキル

    市場(経済学) (28)
    ソーシャルメディア (15)
    マーケティング戦略 (14)
    アナリティクス (13)
    ブランド (13)
    デジタルマーケティング (13)
    マーケティング分析 (11)
    計画 (11)
    広告 (9)
    モデリング (9)
    ソーシャルメディアマーケティング (9)
    ブランド管理 (7)

    Content Marketingに関するよくある質問

    • Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

      Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    • A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

      Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    • Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

      You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    • Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    • People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    • Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    このFAQの内容は、情報提供のみを目的としています。受講生は、自分の個人的、職業的、経済的な目標に合ったコースやその他の資格を取得するために、さらに調べることをお勧めします。
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