Coursera
オンライン学位キャリアを探す企業用大学
  • 閲覧
  • 一番人気のコース
  • ログイン
  • 参加は無料
    Coursera
    • 閲覧
    • Marketing Strategy
    Related topics:統合されたマーケティングコミュニケーションデジタルマーケティングブランド管理コンテンツ戦略コピーライティングセールス

    フィルター

    「marketing strategy」の1149件の結果

    • IE Business School

      IE Business School

      Marketing Strategy

      習得できるスキル: Advertising, Business Psychology, Communication, Design and Product, Entrepreneurship, Finance, Financial Analysis, Human Computer Interaction, Investment Management, Leadership and Management, Market Analysis, Market Research, Marketing, Marketing Mix, Marketing Psychology, Media Strategy & Planning, Planning, Product Management, Product Marketing, Product Strategy, Research and Design, Sales, Strategy, Strategy and Operations, User Research, Value Proposition

      4.5

      (5.3k件のレビュー)

      Beginner · Specialization · 3+ Months

    • Digital Marketing Institute

      Digital Marketing Institute

      Digital Marketing Strategy and Planning

      習得できるスキル: Business Analysis, Communication, Data Analysis, Decision Making, Digital Marketing, E-Commerce, Entrepreneurship, Leadership, Leadership and Management, Market Research, Marketing, Planning, Research and Design, Sales, Statistical Analysis, Strategy, Strategy and Operations, Supply Chain and Logistics

      4.5

      (134件のレビュー)

      Beginner · Specialization · 1-3 Months

    • 無料

      University of Michigan

      University of Michigan

      Successful Negotiation: Essential Strategies and Skills

      習得できるスキル: Marketing, Negotiation, Sales, Communication

      4.8

      (16.4k件のレビュー)

      Mixed · Course · 1-3 Months

    • 無料

      University of California, Davis

      University of California, Davis

      The Strategy of Content Marketing

      習得できるスキル: Marketing, Leadership and Management, Writing, Influencing, Content Marketing, Communication, Brand Management

      4.5

      (3.4k件のレビュー)

      Intermediate · Course · 1-3 Months

    • 無料

      University of London

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      習得できるスキル: Employment, Strategy and Operations, Customer Relationship Management, Marketing, Customer Success, Sales, Brand, Leadership and Management, Stock, Finance, Brand Management

      4.9

      (5.6k件のレビュー)

      Beginner · Course · 1-3 Months

    • University of Pennsylvania

      University of Pennsylvania

      Introduction to Marketing

      習得できるスキル: Marketing, Strategy, Pricing, Customer Relationship Management, Brand Management, Marketing Strategy, Market Analysis, Communication, Media Strategy & Planning, Brand

      4.8

      (11.5k件のレビュー)

      Mixed · Course · 1-3 Months

    • Placeholder
      Emory University

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      習得できるスキル: Entrepreneurship, Leadership and Management, Market Analysis, Marketing, Sales, Strategy, Strategy and Operations

      4.5

      (29件のレビュー)

      Intermediate · Specialization · 3+ Months

    • Placeholder

      無料

      Goldman Sachs

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      習得できるスキル: Marketing

      4.7

      (13件のレビュー)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      University of Illinois at Urbana-Champaign

      University of Illinois at Urbana-Champaign

      Developing a Winning Marketing Strategy

      習得できるスキル: Marketing Mix, Marketing, Market (Economics), Brand Management, Marketing Strategy

      4.8

      (1.5k件のレビュー)

      Mixed · Course · 1-3 Months

    • Placeholder
      University of Pennsylvania

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      習得できるスキル: Social Network, Marketing, Social Media, Influencing, Communication, Marketing Strategy, Marketing Psychology, Business Psychology, Storytelling

      4.8

      (4.7k件のレビュー)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      IE Business School

      IE Business School

      The Marketing Plan

      習得できるスキル: Planning, Marketing, Marketing Strategy, Marketing Mix

      4.6

      (385件のレビュー)

      Mixed · Course · 1-4 Weeks

    • Placeholder
      University of Pennsylvania

      University of Pennsylvania

      Retail Marketing Strategy

      習得できるスキル: Data Analysis, Market (Economics), Leadership, Data Management, Brand, Analytics, Marketing Strategy, Financial Analysis

      4.9

      (94件のレビュー)

      Beginner · Course · 1-4 Weeks

    marketing strategyに関連する検索

    marketing strategy for entrepreneurs
    marketing strategy capstone project
    digital marketing strategy and planning
    influencer marketing strategy
    digital marketing strategy with goldman sachs 10,000 women
    retail marketing strategy
    measure a marketing strategy using facebook insights
    developing a winning marketing strategy
    1234…84

    要約して、marketing strategy の人気コース10選をご紹介します。

    • Marketing Strategy: IE Business School
    • Digital Marketing Strategy and Planning: Digital Marketing Institute
    • Successful Negotiation: Essential Strategies and Skills: University of Michigan
    • The Strategy of Content Marketing: University of California, Davis
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Introduction to Marketing: University of Pennsylvania
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Developing a Winning Marketing Strategy: University of Illinois at Urbana-Champaign
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania

    Marketingで学べるスキル

    市場(経済学) (28)
    ソーシャルメディア (15)
    アナリティクス (13)
    ブランド (13)
    デジタルマーケティング (13)
    マーケティング分析 (11)
    計画 (11)
    広告 (9)
    モデリング (9)
    ソーシャルメディアマーケティング (9)
    ブランド管理 (7)

    Marketing Strategyに関するよくある質問

    • Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

      Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

      At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    • A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

      According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    • Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    • A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    • People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    • Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    • People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    • Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    このFAQの内容は、情報提供のみを目的としています。受講生は、自分の個人的、職業的、経済的な目標に合ったコースやその他の資格を取得するために、さらに調べることをお勧めします。
    探索する他のトピック
    Placeholder
    芸術と人文
    338コース
    Placeholder
    ビジネス
    1095コース
    Placeholder
    コンピューターサイエンス
    668コース
    Placeholder
    データサイエンス
    425コース
    Placeholder
    情報技術
    145コース
    Placeholder
    健康
    471コース
    Placeholder
    数学と論理
    70コース
    Placeholder
    自己啓発
    137コース
    Placeholder
    物理科学とエンジニアリング
    413コース
    Placeholder
    社会科学
    401コース
    Placeholder
    言語学習
    150コース

    Coursera Footer

    キャリアをスタート、またはキャリアアップする

    • Google データアナリスト
    • Googleプロジェクトマネジメント
    • グーグルUXデザイン
    • Google ITサポート
    • IBMデータサイエンス
    • IBMデータアナリスト
    • ExcelとRを使用したIBMデータ分析
    • IBMサイバーセキュリティ・アナリスト
    • IBMデータエンジニアリング
    • IBMフルスタック・クラウドデベロッパー
    • Facebookソーシャルメディアマーケティング
    • Facebookマーケティング分析
    • Salesforce営業開発担当者
    • Salesforce Sales Operations
    • インテュイット簿記
    • Google Cloud 認定資格の取得準備:クラウドアーキテクト
    • Google Cloud 認定資格の取得準備:クラウドデータエンジニア
    • キャリアをスタートさせましょう
    • 証明書の取得準備
    • キャリアアップ

    人気のあるトピックを閲覧

    • 無料コース
    • 言語を学ぶ
    • Python
    • Java
    • Webデザイン
    • SQL
    • Cursos Gratis
    • Microsoft Excel
    • プロジェクトマネジメント
    • サイバーセキュリティ
    • 人事
    • データサイエンスの無料コース
    • 英語のスピーキング
    • コンテンツのライティング
    • フルスタックWeb開発
    • 人工知能
    • Cプログラミング
    • コミュニケーションスキル
    • ブロックチェーン
    • すべてのコースを見る

    人気のコースと記事

    • データサイエンスチームのためのスキル
    • データ駆動型意思決定
    • ソフトウェアエンジニアリングのスキル
    • エンジニアリングチームのためのソフトスキル
    • マネジメントスキル
    • マーケティングのスキル
    • セールスチームのためのスキル
    • プロダクトマネージャのスキル
    • ファイナンススキル
    • イギリスで人気のデータサイエンスコース
    • Beliebte Technologiekurse in Deutschland
    • 人気のサイバーセキュリティ証明書
    • 人気の IT 証明書
    • 人気の QL 証明書
    • マーケティングマネージャーキャリアガイド
    • プロジェクトマネージャーキャリアガイド
    • Pythonプログラミングスキル
    • Web開発者キャリアガイド
    • データアナリストのスキル
    • UXデザイナーのためのスキル

    オンラインで学位または証明書を取得する

    • MasterTrack®認定
    • プロフェッショナル認定
    • 大学証明書
    • MBAとビジネス学位
    • データサイエンスの学位
    • コンピュータサイエンスの学位
    • データ分析の学位
    • 公衆衛生学位
    • 社会科学の学位
    • 経営学の学位
    • ヨーロッパのトップレベルの大学の学位
    • 修士号
    • 学士号
    • パフォーマンスパスウェイの学位
    • BSc コース
    • 学士号とは何ですか?
    • 修士号の取得にはどれくらい時間がかかりますか?
    • オンラインMBAに価値がありますか?
    • 大学院で学ぶための7つの方法
    • すべての証明書を表示する

    Coursera

    • 概要
    • Courseraのサービス
    • リーダーシップ
    • キャリア
    • カタログ
    • Coursera Plus
    • プロフェッショナル認定
    • MasterTrack®認定
    • 学位
    • 企業用
    • 政府向け
    • キャンパス向け
    • パートナーになる
    • 新型コロナウイルス対策

    コミュニティ

    • 受講生
    • パートナー
    • 開発者
    • ベータテスター
    • 翻訳者
    • ブログ
    • 技術ブログ
    • 教育センター

    さらに表示

    • 報道関係者
    • 投資家
    • 規約
    • プライバシー
    • ヘルプ
    • アクセシビリティ
    • お問い合わせ
    • 記事
    • ディレクトリ
    • アフィリエイト
    場所を選ばす学習する
    App StoreからダウンロードGoogle Playで取得
    Placeholder
    ©2022 Coursera Inc.All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder