コース：Speaking to persuade: Motivating audiences with solid arguments and moving language戻るには、
Week 1 preview
Welcome to persuasive speaking!
What’s this course about?
What are the assignments?
Persuasive speech assignment description
What is persuasion?
Good persuasion requires careful planning.
Good persuasion involves logos, pathos, and ethos
Good persuasion responds to questions of fact, policy, and value.
What’s the status quo and burden of proof?
What are the stock issues and how do they help?
Stock issue: Ill. Something demands our attention.
Stock issue: Blame. Why does the ill persist?
Stock issue: Cure. What should we do?
Stock issue: Consequences. What happens if we act?
Using these tools to build arguments for and against.
Stock issues in action--Barack Obama
Week one lesson summaries
Week one assignment check-in
How to record speech videos
Week 2 preview
What are key arrangement concerns?
Congruency. Everything should fit together.
Congruencey--Bill Gates on education spending
Calls to action. What should the audience do?
Calls to action. Highlighting audience efficacy.
Stock issues arrangement. Building to the call to action.
Monroe's motivated sequence. Helping the audience visualize the cure.
Arrangement--driving to a clear cure
Argument tactics. Reading and responding to audience concerns.
Go big. Move from policy to value.
Go small. Protect the argument from larger issues.
Challenge softly. Introduce new evidence.
Find your cost-benefit balance
Show, don't tell. Include a story.
Validate your argument. Include some testimony.
Speech analysis #1 overview
Sample persuasive speech #1
Week two lesson summaries
Week two assignment check-in
Week three preview
That doesn’t sound right! Avoiding fallacies.
Fallacies of reasoning. Something is missing
Fallacies of reasoning. Flawed causality.
Fallacies of relevance. Bad evidence.
Fallacies of relevance. Bad response.
Framing. Building credible commonalities.
Identification. We're on the same side.
Topic value. Finding the best words for your subject.
Building common identities--Maria Ressa
Stylistic devices are easy equations for eloquence.
Sound repetition. Assonance, consonance, alliteration, asyndeton, and polysyndeton.
Phrasing repetition. Anaphora, epistrophe, and symploce.
Writing big applause lines. Anadiplosis, antimetabole, and maxims.
Stylistic hotspots. Where to include style in your speech.
Integrating style--Advocating for St. Jude's
Week three lesson summaries
Week three assignment check-in
Week four preview
Why do I say um?
How can I avoid saying um?
Dressing for a successful speech.
Preparing your speaking space.
Engaging the audience by working the room.
Making good eye contact.
Who is a good model of imitation for you?
Barack Obama. A model of stylistic energy.
Bobby Jindal. Beware of over-relying on your scripts.
Stylistic delivery requires your commitment.
Speech analysis #2 overview
Week four lesson summaries
Week four assignment check-in
Other courses in this specialization
Sample persuasive speech
Sample persuasive manuscript