Yoni is a Partner at SIT and VP Business Development. Since 2001, he has pioneered the strategic development of the SIT approach with multinationals helping them achieve breakthrough results while developing an organizational culture of innovation. He combines a profound academic knowledge of the SIT methodology with a deep insight into how innovation can help to solve corporate issues and problems. As a senior consultant and facilitator of the SIT method, he has worked virtually everywhere with scores of companies including AXA, Disney, GE, Johnson & Johnson, Intel, Kraft Foods, and Procter & Gamble. Yoni is a keynote speaker at conferences (ISPIM - International Society for Professional Innovation Managers; PSTC- Pressure Sensitive Tape Council; PDMA - Product Development and Management Association). He also guest lectures at business schools and is adjunct professor at Columbia University, New York, where he co-teaches the MBA course on “Advertising, Branding, and Creativity.” Yoni has published articles on the application of the SIT method for Biotech, Business Chemistry, Food & Beverages, Paper and Adhesives, and Multi-Cultural Creativity. He holds a B.A. Magna Cum Laude in Psychology and Sociology from Yeshiva University in New York, where he grew up, and an M.A. Magna Cum Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel, where he now lives.