4.7
星
44件の評価

Dionysius Ang +1人以上のインストラクター

2,417人がすでに登録済みです

提供：

Digital Marketing Strategy with Goldman Sachs 10,000 Women

ゴールドマン・サックス

このコースについて

6,245 最近の表示

This elective course is an introduction to digital marketing, with a particular focus on social media campaigns. The course supplements the Goldman Sachs 10,000 Women course collection, designed for entrepreneurs ready to take their business to the next level.
In this course, you will learn top tips for an effective digital marketing campaign and how to plan and evaluate social media campaigns to maximize business opportunities.
 
You will develop a practical understanding of the planning process of a social media campaign, and how to effectively use paid, earned and owned media in your digital marketing. You will also consider the role of influencers in your marketing, explore viral marketing, paid search, website placement and other digital marketing tools and techniques that help create a successful digital marketing campaign. 

At the end of this elective course, you can apply and practice what you have learned by working on a digital marketing campaign.  

This course is one of three elective courses complementing the 10,000 Women core collection.  It is a great introduction or follow up to the Fundamentals of Sales and Marketing course with Goldman Sachs 10,000 Women in the core collection but you may choose to take any additional courses to suit your needs. 

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. 

Find out more about the Goldman Sachs 10,000 Women collection in the FAQs.

柔軟性のある期限

スケジュールに従って期限をリセットします。

100%オンライン

自分のスケジュールですぐに学習を始めてください。

約3時間で修了

英語

字幕：英語

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学習内容

How the Paid, Earned, Owned (PEO) model can be used to develop a digital marketing campaign.
Finding and reaching your audience.
Incentivizing your digital marketing campaign.
- Influencer marketing
- Viral marketing
Measuring the impact of your digital marketing campaign.
- Key performance indicators
- Social listening

習得するスキル

Analytics
marketing design
Digital Marketing

柔軟性のある期限

スケジュールに従って期限をリセットします。

100%オンライン

自分のスケジュールですぐに学習を始めてください。

約3時間で修了

英語

字幕：英語

貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？

Coursera for Businessを試す

講師

講師の評価

4.8/5 (10 件の評価)

Dionysius Ang

Lecturer (Assistant Professor) in Marketing.

Leeds University Business School

受講者2,417 名

1 コース

Goldman Sachs 10,000 Women

受講者177,752 名

47 コース

提供：

ゴールドマン・サックス

Goldman Sachs and its people are committed to supporting the communities where we work and live, where our ideas, people and resources can make a difference. The Goldman Sachs Foundation focuses on entrepreneurship and economic growth with the aim of developing and strengthening communities around the world. 10,000 Women fosters greater shared growth, providing women in 100 countries around the world with a business and management education and access to mentoring, networking and capital. We are now bringing Goldman Sachs 10,000 Women online through Coursera to support female entrepreneurs in new corners of the world. These 10 courses blend a world-class business education with a global peer-to-peer network, providing participants with the tools needed to lead and grow their business.

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シラバス - 本コースの学習内容

週

週 1

3時間で修了

Boost your Digital Marketing: Planning Social Media Campaigns

In this course, you will consider what is needed in an effective digital marketing campaign. You will develop a practical understanding of planning a digital marketing campaign and how to use paid, earned and owned media approaches within a campaign. By the end of this course, you will be able to effectively plan and measure digital marketing approaches in your business opportunities.

3時間で修了

3件のビデオ（合計19分）, 10 学習用教材, 1 個のテスト

3件のビデオ

Developing a digital marketing campaign4 分

Using owned media8 分

Using paid media6 分

10件の学習用教材

Getting started10 分

Exercise 1: Finding your audience 10 分

Using earned media10 分

Exercise 2: Using viral marketing10 分

Monitoring the success of your digital marketing campaign10 分

Using social listening10 分

Exercise 4: Reflect on your learning10 分

Key tips for successfully managing a digital marketing campaign 10 分

Congratulations10 分

Progressing to the next course in 10,000 Women10 分

1の練習問題

End of course assessment30 分

レビュー

4.7

6件のレビュー

5 stars
76%
4 stars
18%
3 stars
6%

DIGITAL MARKETING STRATEGY WITH GOLDMAN SACHS 10,000 WOMEN からの人気レビュー

PVにより2022年6月1日

Great for a beginner to understand the basics in a very simple manner.

SYにより2022年6月10日

This course is a great guide towards digital marketing for entreprenuers. It is a must to know some of these key points before we plan and strategise our company's Digital Marketing plan.

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よくある質問

いつ講座や課題にアクセスできるようになりますか？
講義と課題へのアクセスは、登録のタイプによって異なります。聴講モードでコースを受講すると、ほとんどのコース教材を無料で見ることができます。採点された課題にアクセスして修了証を取得するには、聴講中または聴講後に、修了証エクスペリエンスを購入する必要があります。聴講オプションが表示されない場合：
コースは聴講オプションを提供していない可能性があります。代わりに無料トライアルをお試しいただくか、学資援助を申請することができます。
コースは、聴講オプションを提供せずに「修了証なしフルコース」オプションを提供する場合があります。このオプションでは、すべてのコース教材が表示され、必須の評価を提出して、最終成績を取得することができます。この場合、修了証エクスペリエンスは購入できません。
What is Goldman Sachs 10,000 Women?
Goldman Sachs 10,000 Women is a collection of 10 core courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. This core collection is supplemented by a range of shorter elective courses. All the courses are suitable for any entrepreneur looking to take their business to the next level.
Do I need to take all of the courses in Goldman Sachs 10,000 Women, or take the courses in a specific order?
No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all core 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.
Should I take the core collection or elective courses first?
You can take the courses in 10,000 Women in any order. The electives are designed to complement the core collection of 10 courses and can be completed before, after or between core courses, depending on you and your business's needs. On some occasions, you may find it beneficial to complete a specific core course before starting an elective course, if so, this will be suggested in the description above and at the start of the course.
無料でコースを受講できますか？
The course is entirely free for all participants.
How long does the course take?
The course has been designed with approximately two to three hours of engagement. You can take as long as you need to complete the course without losing access.
What if I need more time to complete the course?
If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.
What are the benefits of completing the course?
By completing the course, you will gain skills and strategies for developing your business’s digital marketing approaches, essential for successful business growth
Does this course offer a certificate for completion?
There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

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Digital Marketing Strategy with Goldman Sachs 10,000 Women

Digital Marketing Strategy with Goldman Sachs 10,000 Women

このコースについて

学習内容

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