このコースについて
4.7
512件の評価
106件のレビュー

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自分のスケジュールですぐに学習を始めてください。

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スケジュールに従って期限をリセットします。

約14時間で修了

推奨:7.5 hours videos and quizzes...

英語

字幕:アラビア語, 中国語(簡体), ポルトガル語(ブラジル), 英語, スペイン語

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PricingStrategic ManagementMarketingCompetitiveness

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約14時間で修了

推奨:7.5 hours videos and quizzes...

英語

字幕:アラビア語, 中国語(簡体), ポルトガル語(ブラジル), 英語, スペイン語

シラバス - 本コースの学習内容

1
2時間で修了

Maintaining your Customer Base

In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs....
8件のビデオ (合計41分), 5 readings, 1 quiz
8件のビデオ
Importance of Customer Loyalty9 分
Types of Switching Costs9 分
Customer Value and Switching5 分
Old Suppliers7 分
Customers3 分
New Suppliers2 分
Wrap Up1 分
5件の学習用教材
Course Overview10 分
How to Use Discussion Forums10 分
Resource: Lecture Slides10 分
Get to Know Your Classmates10 分
Complete Slide Deck Week 110 分
1の練習問題
Maintaining your Customer Base22 分
2
1時間で修了

Determine your Prices Wisely

We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated....
8件のビデオ (合計29分), 2 readings, 1 quiz
8件のビデオ
Price Discrimination I: Reasons to Discriminate2 分
Price Discrimination II: Synchronization with Product Differentiation3 分
First Degree Price Discrimination3 分
Second Degree Price Discrimination10 分
Third Degree Price Discrimination3 分
Intertemporal Pricing2 分
Wrap Up1 分
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 210 分
1の練習問題
Determine your Prices Wisely24 分
3
1時間で修了

Keep Your Business Clean

In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position....
9件のビデオ (合計39分), 2 readings, 1 quiz
9件のビデオ
Reasons for Competition Policy7 分
Instruments1 分
Cartel Agreements3 分
Factors Favoring Cartels1 分
Examples3 分
Defining Markets and Measuring Market Power11 分
Forms of Market Forclosure6 分
Wrap Up57
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 310 分
1の練習問題
Keep Your Business Clean22 分
4
1時間で修了

Increase your Returns

In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns....
11件のビデオ (合計50分), 2 readings, 1 quiz
11件のビデオ
Network Goods4 分
Network Effects I: Direct Network Effects7 分
Network Effects II: Indirect Network Effects4 分
Market Structure in Network Industries5 分
Economies of Scale3 分
Economies of Scope3 分
Diseconomies of Scale & Scope3 分
Reasons to Buy7 分
Reasons to Make5 分
Wrap Up1 分
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 410 分
1の練習問題
Increase your Returns20 分
5
1時間で修了

Strategies in Network Markets

We will build upon our knowledge from module 4 and look into competition in network markets, adoption rates and the advantage of critical mass. Following from this, we will learn why this is essential for reaching the point of critical mass. We will moreover discuss ways in which companies can raise the attention of potential consumers and reduce their perceived risk....
7件のビデオ (合計46分), 2 readings, 1 quiz
7件のビデオ
Achieving Critical Mass6 分
Raising Attention and Downsizing Perceived Risks9 分
Strategies in Standardization14 分
Knowing the Target Market3 分
Strategic Pricing11 分
Wrap Up54
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 510 分
1の練習問題
Strategies in Network Markets20 分
6
2時間で修了

Achieve Growth with the Help of Partners

We will look at the trends, goals and processes of mergers and acquisitions, differentiate the two terms and examine external and internal factors that can hinder the process. We will also find out about the striking advantages that can make a successful merger or an acquisition worthwhile if you have identified the right match for your company and we will eventually learn about the process that is involved in real world M&A activities....
11件のビデオ (合計57分), 2 readings, 1 quiz
11件のビデオ
Trends3 分
Differences8 分
Goals for Partners and Buyers7 分
Goals for Targets3 分
Overview5 分
Pre Merger Considerations8 分
Merger Control3 分
Post Merger Integration12 分
Success of M&As4 分
Wrap Up53
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 610 分
1の練習問題
Achieve Growth with the Help of Partners20 分
7
1時間で修了

Grow Organically

In this special bonus module, we will discuss the relationship between profitability and growth on the one hand and the limitations that are faced by small companies on the other. We will learn what organic growth is and that it can be achieved by either protecting and building up our existing customer base and product lines, or by developing new products or markets – or, in turn, by diversifying our products portfolio. We will acknowledge and address external and internal limitations to growth and – as a final consideration – will look into the possibilities of international strategies for growth....
7件のビデオ (合計25分), 2 readings, 1 quiz
7件のビデオ
Growth and Profitability3 分
Organic Growth6 分
External Limitations2 分
Internal Limitations5 分
International Strategies4 分
Wrap Up56
2件の学習用教材
Resource: Lecture Slides10 分
Complete Slide Deck Week 710 分
1の練習問題
Grow Organically20 分
8
1時間で修了

Final Exam

...
1 quiz
1の練習問題
Final Exam18 分
4.7
106件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

58%

コースが具体的なキャリアアップにつながった

14%

昇給や昇進につながった

人気のレビュー

by ADJul 1st 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

by AAFeb 12th 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

講師

Avatar

Tobias Kretschmer

Professor
Institute for Strategy, Technology and Organization

ルートヴィヒ・マクシミリアン大学ミュンヘン(Ludwig-Maximilians-Universität München(LMU))について

As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences....

Competitive Strategy and Organization Designの専門講座について

Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners. The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge. Participants will learn to understand and analyze ● behavior of organizations in situations in which strategic decisions are interdependent ● strategies to build up and maintain a customer base ● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors ● the design of an effective organization that can compete, grow and adjust flexibly to different environments This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!...
Competitive Strategy and Organization Design

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