Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).
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このコースについて
習得するスキル
- Pricing
- Strategic Management
- Marketing
- Competitiveness
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ルートヴィヒ・マクシミリアン大学ミュンヘン(Ludwig-Maximilians-Universität München(LMU))
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
シラバス - 本コースの学習内容
Maintaining your Customer Base
In this module we will look at strategies that can help us maintain our customer base. For this, we will take an analytical approach that helps us understand the point at which our customers will switch to a competitors and the amount of money a competitor is willing to spend to acquire our customers. Based on this understanding, we will derive applicable strategies that can help us lock in our customers strategically. We will do this by keeping in mind that also customers may apply their own strategies to avoid lock in and further, that our competitors will seek to apply strategies in the pursuit of making our customers theirs.
Determine your Prices Wisely
We will look at the benefits of price discrimination as a strategic tool that can help us to skim off our customer’s willingness to pay and increase our utility accordingly. We are then going to learn the different ways of aligning a price discrimination strategy with successful product design and the three different ways in which a price discrimination strategy can be formulated.
Keep Your Business Clean
In this module we will demonstrate that if you want to operate a business you have to keep in mind that there are some powerful external entities, so-called competition authorities, that highly value and safeguard competition. While this supports and opens up opportunities for your business if it is new or relatively small and would otherwise simply be crushed by larger incumbent firms – it can also put you in danger if you have already achieved a certain size, have acquired more market power are already in a rather powerful position.
Increase your Returns
In this module, we are going to discover two very important new concepts with which you can increase your business’s returns: Network effects and boundaries of the firm. We will find that considering these two concepts in formulating our business strategy can help us improve our strategy’s effectiveness and eventually increase our returns.
レビュー
- 5 stars78.85%
- 4 stars16.72%
- 3 stars3.46%
- 2 stars0.71%
- 1 star0.23%
ADVANCED COMPETITIVE STRATEGY からの人気レビュー
Thank you! All needed skills are efficiently explained and allow the student to understand and deal even with more complex and multi-pronged subjects.
Exceptional training course for those working in the field of market strategy etc. Explanation and examples are close to the actual world.
The best course which I've ever taken on Coursera till now! All lectures are fascinating, and the way of explanation is understandable.
Excellent course that is both clear and challenging. It provides my in depth knowledge and tools to establish/analysis competitive strategies and/or competitive life cycles.
Competitive Strategy and Organization Design専門講座について
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.

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