Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual Basic, Pivot Tables, or other intermediate-to-advanced Excel functionality.
提供:
このコースについて
受講生の就業成果
18%
17%
習得するスキル
受講生の就業成果
18%
17%
提供:

デューク大学(Duke University)
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
シラバス - 本コースの学習内容
About This Course
This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will assume the role of a business data analyst for a bank, and develop two different predictive models to determine which applicants for credit cards should be accepted and which rejected. Your first model will focus on minimizing default risk, and your second on maximizing bank profits. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business metric drives your choice of an optimal model.The second big idea this course seeks to demonstrate is that your data-analysis results cannot and should not aim to eliminate all uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a financially valuable increment, while quantifying how much uncertainty remains. You will learn to calculate and apply to real-world examples the most important uncertainty measures used in business, including classification error rates, entropy of information, and confidence intervals for linear regression. All the data you need is provided within the course, and all assignments are designed to be done in MS Excel. The course will give you enough practice with Excel to become fluent in its most commonly used business functions, and you’ll be ready to learn any other Excel functionality you might need in future (module 1). The course does not cover Visual Basic or Pivot Tables and you will not need them to complete the assignments. All advanced concepts are demonstrated in individual Excel spreadsheet templates that you can use to answer relevant questions. You will emerge with substantial vocabulary and practical knowledge of how to apply business data analysis methods based on binary classification (module 2), information theory and entropy measures (module 3), and linear regression (module 4 and 5), all using no software tools more complex than Excel.
Excel Essentials for Beginners
In this module, will explore the essential Excel skills to address typical business situations you may encounter in the future. The Excel vocabulary and functions taught throughout this module make it possible for you to understand the additional explanatory Excel spreadsheets that accompany later videos in this course.
Binary Classification
Separating collections into two categories, such as “buy this stock, don’t but that stock” or “target this customer with a special offer, but not that one” is the ultimate goal of most business data-analysis projects. There is a specialized vocabulary of measures for comparing and optimizing the performance of the algorithms used to classify collections into two groups. You will learn how and why to apply these different metrics, including how to calculate the all-important AUC: the area under the Receiver Operating Characteristic (ROC) Curve.
Information Measures
In this module, you will learn how to calculate and apply the vitally useful uncertainty metric known as “entropy.” In contrast to the more familiar “probability” that represents the uncertainty that a single outcome will occur, “entropy” quantifies the aggregate uncertainty of all possible outcomes.
Linear Regression
The Linear Correlation measure is a much richer metric for evaluating associations than is commonly realized. You can use it to quantify how much a linear model reduces uncertainty. When used to forecast future outcomes, it can be converted into a “point estimate” plus a “confidence interval,” or converted into an information gain measure. You will develop a fluent knowledge of these concepts and the many valuable uses to which linear regression is put in business data analysis. This module also teaches how to use the Central Limit Theorem (CLT) to solve practical problems. The two topics are closely related because regression and the CLT both make use of a special family of probability distributions called “Gaussians.” You will learn everything you need to know to work with Gaussians in these and other contexts.
レビュー
MASTERING DATA ANALYSIS IN EXCEL からの人気レビュー
The course deserves a 5-star rating because: (1) content is relevant, (2) the professor is concise and possesses great teaching skills, and (3) the learning modules are applicable to daily problems.
Highly useful and practical course. it can be a bit challenging for Uni graduate from irrelevant field. the First course and the visualisation course from this series of specialisation is okay .
The course was excellent. A little difficult and overwhelming at times but as long as you stayed the course the professors gave you every opportunity to succeed. Thank you for your time professor.
Overall, the course material is good with many example. Need a general knowledge with mathematical and statistical from the beginning to pass the exam, because course slide is a little bit fast.
Excel` から MySQL: ビジネスのための分析テクニック専門講座について
Formulate data questions, explore and visualize large datasets, and inform strategic decisions.

よくある質問
いつ講座や課題にアクセスできるようになりますか?
この専門講座をサブスクライブすると何を行うことができるようになりますか?
Is financial aid available?
Will I receive a transcript from Duke University for completing this course?
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。