Mar 31, 2018
I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.
Sep 02, 2018
It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.
by Marina G•
Jun 09, 2018
It gives a wide view on the topics of management and marketing. Easy to follow for people without any Marketing or Economics background, and for the ones who do have it, the course offers a wide range of up-to-date bibliography and specific concepts on the Art Management. What I liked the most: the content itself, a lot of visual examples, very concise explanations, the feedback in the tests, the additional content, etc. One of the best courses I have ever made.
by Ciaran P•
Sep 02, 2017
This was an excellent course which introduced me to the importance of properly managing art and heritage, in the same way as any other important resource should be managed. The individual lessons were beautiful, being set against the backdrop of some of the finest of Italy's cultural jewels.
by Iris G•
Apr 16, 2018
An excellent course, with a fantastic teacher. I truly learned a lot and I will take a course from the Bocconi University anytime if the teacher are as great as Prof. Andrea Rurale.
by Jayne D•
Jan 22, 2017
Absolutely exceptional course - I have learned so much in preparation for commencing my Graduate Certificate in Arts and Cultural Management via correspondence. This course not only provided great management insights and how institutions implement their product to the consumer, it provided up to date methods of data processing and insight into marketing approach. I will definately watch out for more courses with Bocconi. I could not be more grateful for the material and the opportunity to learn this much at no cost. Thanks for your time and amazing effort in putting together this course and thank you to our amazing host, Andrea Rurale for being the enthusiastic, professional guide through these learning modules.
Nov 18, 2016
Very impressive course.
The content is perfect for understanding the main topic of experiencial marketing about the management of arts.
I think many lessons are usefull no only for cultural institutions, but also for entertainment industries such as movies, theatres and sports, because the main concept of customer satisfaction and experiential marketing can be applied to the entertainment industry as well.
I've taken the other courses offered by Bocconi and are always excellent , in terms of content quality and professors.
Compliments to all involved into the idea creation and realization of this course.
by Layla T•
Jul 09, 2017
Really motivated course, a great surprise, one of the first courses made in Coursera that I feel connected. Andrea Rurale has conducted the course both with professionalism and implication that made it really interesting. The use of real Italian cultural institutions and interviews with their directors made it more easy to understand all the management concepts.
My experience on museums was only internal as a conservator and this course helps me to understand the relationship of the museum with visitors and markets.
Thank you to all the team for this great work,
by Elena S•
Aug 14, 2017
Thank you very much Professor Andrea Rurale and Bocconi Team for this very informative course. The course is very good structured. The content of material is very reach. The places of lectures are gorgeous. Special thank for the interview with the managers and directors of culture institutions.
Dr. Elena Shadrina, Higher School of Economics, Russia
by Julieta M•
Apr 13, 2020
This is an excellent course with a great selection of relevant content. It is however a lot of information and doesn't go very deep on many of the concepts covered. I think it could be made into a 2-part course and provide more in-depth analysis to the topics, with different teachers perhaps who have expertise on each one.
by Ariana f•
Mar 19, 2018
I had learned a lot in six weeks. It´s a dynamic course, great materials (PPT and videos), great interviews and also a good exchange between peers and mentor.
I strongly recommended.
by Maria R•
Jul 31, 2019
A well-designed course which is more likely still engaging learners and positively affect their interests and expectations.
Through the course the learner is able to see the process, receive fresh ideas from co-learners, mentors, colleagues of this field of study, who are interested in the Art and Heritage management, have a practice on work and can offer specific feedback in a positive tone that helps you to improve the quality of your course and create a more active learning experience.
The materials were great for every Week, that helps to learn a lot of hard moments you could missed or meet for the first time. Thanks to them you knew what you need to know from the deep theoretical point and the videos are help to understanding all together at all and combine on practice.
by Alessio G•
May 17, 2020
The course had been interesting and precious: after my graduation in museum marketing, gained in 2006, It had been helpful and useful to update my knowledges spending some weeks with this post graduated course.The themes are really interesting not only for all tourist operators, cultural operators, museum or heritage manager, or passionates about arts, but especially for all the people with different level of responsibility in the management of cities and territory, it can also be very appreciated by marketing manager in private industry that can applicate these concepts also to their market of origin.
by Stefano F S•
Sep 17, 2019
As a fresh graduate who is looking towards a career in the arts and culture sectors, this Course gave me many valuable insights on the day-to-day challenges of a cultural manager, with a special attention on the Italian context. The topics - presented by Prof. Rurale - were varied, thought-provoking yet accessible (but always with an eye on the relevant academic research). Further insights were given in the interviews with several renowned practitioners of the field, in Italy and abroad. A definite recommendation.
by Cristiana B•
May 23, 2020
Thank you for offering such an in-depth course on Arts and Heritage Management. The teaching style was very approachable even for whom didn't have any specific background in the Economics field. I particularly enjoyed the interviews with the experts. Great resources!
Thanks for all your valuable work, Prof. Andrea Rurale, and thanks to all your staff that behind the scenes made this course possible. Bocconi University is always a warranty trademark.
Keep up the impressive job! Grazie ancora!
by Akash K S•
Nov 25, 2019
The course offers an experience which is quite unique in nature. You are not present at the sites where the instructor takes you to, but you feel part of it. The course presents a great opportunity to anyone and everyone to create a sense of appreciation and understand how are heritage and culture are still intact and all the process which goes behind to keep them intact in a brief 6 week duration. Loved it and would keeping coming back to watch the interviews again. Thank You
by Yukiko S•
Jan 21, 2020
It was my pleasure to be able to participate in this course, what a luxury to get educated on the go! The world of arts and heritage management was so much to learn, and fun to get to know. I could understand the concept and strategy, as well as the business structure. I believe it would be more challenging to actually draw the best strategies for each institute and effectively manage it. It would be great to have the lifetime learning support groups or communities.
by Stefanie v d B•
Jan 31, 2019
Thank you so much for this great course . Iam a teacher of art with special interest in Heritage and art managment all over the world . My partners family lives in in Italy , Mantua so its special as a Dutch art lover how musea are organized and have great intensions for visitors to make visiting looking with their hearts . Loved the 6th chapter to see the people behind the consept but even more the interesting video lectures with sympatico Andrea Rurale .
by Sukrishna S•
Jun 30, 2020
I absolutely loved this course! It gave me such an amazing insight on how the management of a cultural institution works, a topic spoken very less about but should be tackled more often. The instructor Mr. Andrea Rurale explained the course in a very simple and lucid manner which made it very easy for me to understand. On days that I couldn't work on the course I used to actually miss it. 10/10 recommend it
by Geraldine G•
Jan 15, 2017
En términos del contenido mismo del curso soy un cliente satisfecho! Cumplió con mis expectativas, todos los contenidos fueron explicados de manera amigable, de manera estructurada, con gráficos y notas que ayudaban a visualizar los conceptos. El profesor supo llevar el ritmo de las lecciones y transmitía el contenido de manera interesante sin aburrir. La parte de las entrevistas fue muy enriquecedora.
by Paula G P•
Feb 24, 2020
I am very happy with this course. It has made me consider that maybe doing my Masters in Arts Management could be in the Bocconi University .
The topics we have seen throughout the course are very relevant and are what I was looking for: a course that unites business and international relations with the art world.
I'm looking forward for more courses by Bocconi University on this topic!
by Annie K•
Jun 13, 2017
I really enjoyed this course. It was a good review of previous management courses I have taken with application to arts and heritage sites and museums. I feel it will benefit me as an employee of within the Museum field. The only struggle I had was occasionally being confused by some wording, as the instructor's first language is not English (although the course is in English.)
by Vladislav K•
Aug 18, 2017
Thank you very much! Excellent course! I have enlarged my knowledge a lot. You have explained the theory in a very clear and accessible manner and gave a perfect practical advices and examples. I am certain that I will use everything that you taught me here in everyday work in the museum. Best wishes and a cordiall thanks for all who made this course!
by Hansmukh S•
Jan 25, 2017
its an amazing course work. All study material (videos and readings) is entirely connected with course and requirements of students and very easy to understand. Anyone, who want to learn their subject i easy way, try to do this courses and even the facilitators and specialists also should see this atleast once. a big thanks to entire COURSERA team.
by Ainara G F•
Dec 29, 2018
It is incredible the quality of the information. It summarises everything with beautiful images and, on top of that, it also brings us to most of the best places in Italy when it comes to Heritage. I learnt a lot and I am very happy to have taken this course. Thank you to all the team and the people that created it.
by Juan E S R•
May 21, 2020
This course was very interesting. It help me to understand where management meets arts and culture. After the course I was able to think strategically about the role of museums, galleries, theaters and other cultural spaces to promote a city, increase social capital and have a more interesting cultural life.
by Shanese N•
May 24, 2020
This was a course; Both engaging and interesting. Teachings at various locations permitted me to feel as if I were there. This allowed me to feel apart of the collective driving the arts towards the future. The course was not too difficult to understand. While also being clear about the subject matter.