Mar 31, 2018
I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.
Sep 02, 2018
It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.
by CARLOS C•
Jan 22, 2017
The course presents the core basis of Cultural Heritage Management in a very attractive way. Highly recommended.
by Melike U•
May 14, 2018
Amazing course, highly practical! Thanks a lot!
by Elena S•
Aug 14, 2017
Thank you very much Professor Andrea Rurale and Bocconi Team for this very informative course. The course is very good structured. The content of material is very reach. The places of lectures are gorgeous. Special thank for the interview with the managers and directors of culture institutions.
Dr. Elena Shadrina, Higher School of Economics, Russia
by Jayne D•
Jan 22, 2017
Absolutely exceptional course - I have learned so much in preparation for commencing my Graduate Certificate in Arts and Cultural Management via correspondence. This course not only provided great management insights and how institutions implement their product to the consumer, it provided up to date methods of data processing and insight into marketing approach. I will definately watch out for more courses with Bocconi. I could not be more grateful for the material and the opportunity to learn this much at no cost. Thanks for your time and amazing effort in putting together this course and thank you to our amazing host, Andrea Rurale for being the enthusiastic, professional guide through these learning modules.
by Víctor M M•
Apr 13, 2017
Excellent. Fun and very informative. Very happy with the experience.
by Maria A T•
Nov 20, 2017
Really useful course, very interesting and with a vary vast approach on the subject. Provides great study materials, interviews, interractive options, and the prof. is amazing!
I would highly reccomend it!
by GONZALO D N•
Oct 12, 2017
Muy bueno! excelente material
by Gunes U•
Aug 04, 2017
I really enjoyed this course - it provided different perspectives on several fields, fundamentals of the art industry, and also the video shootings were very interesting, giving insights from the actual heritage sites, and the quizes and discussions encouraged a true thinkinh process.
by Mariia S•
Apr 17, 2017
Very useful information and datas about the customer satisfaction. Challenging self projects on city branding. And the insights of real managers of main Italian cultural institutions is just a brilliant addition to the theoretical part. Definitely recommend!
Nov 18, 2016
Very impressive course.
The content is perfect for understanding the main topic of experiencial marketing about the management of arts.
I think many lessons are usefull no only for cultural institutions, but also for entertainment industries such as movies, theatres and sports, because the main concept of customer satisfaction and experiential marketing can be applied to the entertainment industry as well.
I've taken the other courses offered by Bocconi and are always excellent , in terms of content quality and professors.
Compliments to all involved into the idea creation and realization of this course.
by Alla A•
Jun 02, 2018
Great course with awesome professor.
by Vladislav K•
Aug 18, 2017
Thank you very much! Excellent course! I have enlarged my knowledge a lot. You have explained the theory in a very clear and accessible manner and gave a perfect practical advices and examples. I am certain that I will use everything that you taught me here in everyday work in the museum. Best wishes and a cordiall thanks for all who made this course!
by Iris G•
Apr 16, 2018
An excellent course, with a fantastic teacher. I truly learned a lot and I will take a course from the Bocconi University anytime if the teacher are as great as Prof. Andrea Rurale.
by Joel E B A•
Oct 30, 2017
It was an excellent course. I hope they keep doing more courses like this one.
by Andrea A A C•
May 20, 2017
by Geraldine G•
Jan 15, 2017
En términos del contenido mismo del curso soy un cliente satisfecho! Cumplió con mis expectativas, todos los contenidos fueron explicados de manera amigable, de manera estructurada, con gráficos y notas que ayudaban a visualizar los conceptos. El profesor supo llevar el ritmo de las lecciones y transmitía el contenido de manera interesante sin aburrir. La parte de las entrevistas fue muy enriquecedora.
by Krisztina K•
Sep 17, 2017
I very much enjoyed this course. Content is excellent, explained with clarity, to the point, excellent examples. Lecturer, Andrea Rurale is excellent.
by Leonardo M V S•
Jul 09, 2018
Excelente curso. Muy completo con contenidos increíbles y docentes muy bien preparados. Recomiendo este curso ampliamente a todos aquellos interesados en los museos, la historia y la conservación del patrimonio.
by Antonio R•
Apr 16, 2017
Very consistent course, full of great references (both academic and professional), with a good learning logic and good (nice and simpatic) professor/facilitator. It brings to me a lot of new ideas and information. Thank you!
by Didier M•
Dec 07, 2016
Very concise and interesting course. Thanks for offering Art & Heritage Management perspective.
by Andrea O E•
Jul 23, 2017
Great course! I totally recommend it.
by Bausone L•
Nov 16, 2017
Good course, well exposed and with a
by Zhengnan L•
Jun 01, 2017
I am a student enrolled in heritage studies of MA programme. This course helps me engage my knowledge in heritage field into the market, which is awesome.
Mar 17, 2018
It was a great overview of how the museums and historical sites are managed. The content is well prepared, lectures aren't overloading you with information, yet giving you a pretty clear view of the topic. Would be nice to hear more about the CRM implementation and measurement of customer engagement.
by Ignacio R G•
May 09, 2018
Great and interesting course that takes you into very useful management techniques for cultural institutions.