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Assess for Success: Marketing Analytics and Measurement に戻る

Google による Assess for Success: Marketing Analytics and Measurement の受講者のレビューおよびフィードバック



Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...




This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)



Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.


Assess for Success: Marketing Analytics and Measurement: 1 - 25 / 28 レビュー

by Sharon M


Because this was focused on Google products, my expectations for this particular course were high. However, the errors and communication style of the speaker were very distracting.

by sonal r


It was bit intense and the speaker can improve with stress and tone in words and speech delivery.

by Syed F H


Encountered many mistakes in activities. Overall the course was very difficult and not in line with the others which were a great balance between technical and theoretical.

by Adam E


Great course with tons of useful information. Completing this course definitely helped me get a better sense of analytics!

by Jenny K


I have such a better understanding in digital marketing after taking this course. Thank you!

by Brandon R


This is a well planned course with excellent supplemental learning materials. The activities, if completed, absolutely reinforce each subject covered in the class. For students with no working experience, these activities are valuable opportunities to simulate real-world business situations and critical thinking skills. Students with work experience might learn new best practices and improve upon existing skillsets.

My feedback for every course on coursera is that the video presentations are always professional, but note-taking on the platform is pointless. It would be nice if the student could obtain some of the slides the presenters used. But for those of us who like to take notes to reinforce learning or for future reference, the best we can do is organize the transcripts, annotate, and add screenshots when needed. For this reason, MS OneNote is my favorite companion of Coursera.

by Valerie C


Hard to follow, not enough information on what the goal is when working on spreadsheets, it was like the goal was hidden and we were given 'tasks'. Teacher was not engaging or interesting. Recommend a change.

by Chakshu K


T​he course becomes boring and way too hard to follow compared to the previous courses on the certification. Hence I am not continuing the same.



A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

by Jyl L


It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!

by Jade C


This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

by Ilona v d B


This course provides practical learnings that are representative of and applicable to an online marketeer's day-to-day business. A must-have foundation for any online marketeer!

by Sarah A


Thank you for this course!! Feel more confident using Google Analytics and understanding how to measure online marketing campaign success.

by Shyna G


Amazing course! This course provides a thorough understanding of marketing analytics in digital marketing.

by Ally B


Very good details on how to measure success and understand analytics in digital marketing.

by Chami C


Packed with useful knowledge. Expanded my experience and professional vocabulary.

by Paul L


A perfect way to create meaningful and straighforward presentations

by chami c


Very engaging instructor and incredibly informative!



معلومات قيمة وعملية مفيدة

by maureen k


insightful and engaging

by Lisa T


Exceptional Content.



thank you teacher

by Olalekan D O



by Hamed V


Cool Course

by hazem m


very good