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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
4,846 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 23, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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176 - 200 of 1,069 Reviews for Attract and Engage Customers with Digital Marketing

By Abdullah R

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May 13, 2023

This is a very good course if you want to understand SEO and Google Ads from the very basics. The Instructor does a great job keeping the course engaging.

By Carolina R

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Aug 15, 2022

Great course. Lots of information to cover in a condensed way. Highly recommend it as a refresher or for someone begining to learn abour digital marketing

By ebun f

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Jun 19, 2023

I love the way this course was taught and the coach who taught this course did a great job. I loved his style of teaching, it made it easy to comprehend

By Jesús C

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Dec 31, 2022

Learning SEO, SEM, Google Ads, was really of great interest and it is clear to me that Digital Marketing is a super important tool in Digital Technology.

By Mariana G

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Aug 29, 2022

The course was very useful, the classes and work tools were very well explained, in addition to all the tax information for the development of my career.

By Mouli M

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Aug 14, 2023

With the help of our trainer and short but effective study materials, it was really helpful to complete this course and learn all the underlying skills.

By Claudia M R

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Apr 18, 2023

Amazing course!!!!!!! Thank you for all your effort and excellence in order to provide us with an extraordinary course, so easy and dynamic to navigate.

By Jordan L

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May 23, 2023

Attract and Engage Customers, Course 2 was definitely difficult, but the hard work paid off! This course went into depth on every topic, which I loved!

By Hassan K

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Oct 7, 2022

This is an amazing course. Everything taught in this course was exactly to the point and clear. I encourage everyone to give it a try.

Happy learning.

By Celia A

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Oct 1, 2023

El curso es muy buena guia, pero hay que leer muy bien los links extra que dan para tener un conocimiento más profundo y se agradece que los agreguen

By RICHARD

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Jul 3, 2023

Great achievement for everyone who managed to set the stage for me to succeed in this course! Congratulations to me and everyone out there in google.

By Bart T

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Jun 2, 2023

It was a difficult section at times, but I started to grasp the information by week 3 and was able to pass practice quizes easily. Thank you Google.

By Yalitza P

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Feb 11, 2023

This course was very informative and detailed. Coach AK is a great teacher and makes learning feel easy. Lots of great information about Google Ads.

By Yasser H

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Mar 16, 2023

A lot of information in a very easy way. make you confidence, and encourage you to test every thing with your hands, and you will discover it work.

By Nigel S

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Nov 15, 2022

This course is great! I learned so much in such a short period of time! These courses are what people pay thousands of dollars for at a university!

By Khaled S

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May 10, 2023

it was great course , too many and deep information for me it was very good work to make this amazing course ,thank for team work . thanks google

By Raja W

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Apr 16, 2023

This course I have just completed was amazing. I learned lot of strategies of how to attract with and engage customers through digital marketing.

By Gm a

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May 12, 2023

This course helped me develop great skills in different areas of Digital Marketing. Thank you Google and Coursera for this amazing opportunity!

By Amir

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Nov 12, 2022

Really awesome but would've been better with more Content SEO insights of how best implementing keywords and SEO tactics on a blog for example.

By Moaz A

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Oct 2, 2022

It was an amazing journey and Coach AK kept me motivated with his awesome in-depth teaching skills. He explanied every single topic in detail.

By Brennan W

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Aug 4, 2023

Great. Through this course I was able to gain the foundational knowledge necessary to enhance user experience by leveraging digital marketing.

By Kyaw S L

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Aug 26, 2022

This course support me to understanding digital marketing insight. It is really eligilbe for professional digital marketing. Thanks for that.

By Manini T

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Aug 13, 2023

it is not an easy course that requires commitment throughout. SEO and broader SEM are eplained and applied satisfactorily. The end is sweet1

By Catherine L

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Jul 12, 2023

Each course builds upon the previous. This one had more practice activities that were very helpful in putting the information into context.

By Gladys B

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Mar 16, 2023

The instructor is well versed in the topic, he's engaging and encouraging as well. I am glad I took this course and was able to complete it.