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International B2B (Business to Business) Marketing に戻る

延世大学校(Yonsei University) による International B2B (Business to Business) Marketing の受講者のレビューおよびフィードバック

4.6
485件の評価
95件のレビュー

コースについて

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

人気のレビュー

AB

2020年9月7日

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

2019年12月18日

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

フィルター:

International B2B (Business to Business) Marketing: 26 - 50 / 94 レビュー

by Riaz R K

2020年7月21日

very helpful course and well organized.course material are up to data.

by Sujay P

2019年8月21日

Great platform to learn for marketing is conducted internationally.

by Vasyl R

2018年6月8日

Great analysis and insights about International Marketing methods.

by Israel S

2020年6月6日

I liked the course. A lot of benefit for my personal growing.

by Fausto R d B

2020年3月23日

Excellent course to answer current questions about B2B2C...

by Gopala K

2020年5月15日

this is very good Gaining knowledge and Marketing strategy

by Kehinde D

2020年5月10日

I had an insightful learning session with this course.

by Xavier M

2020年7月2日

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

by Oluwatunmise D

2021年5月14日

It's been a very insightful learning experience

by Sumant D

2019年8月18日

Good one for all the Leaders in all Industries

by Abdul-Rahman J

2020年4月30日

Very insightful, wish it was a bit longer.

by Seraphima V

2016年5月22日

Thank you! For very interesting Course!!!!

by Ahmed A S

2016年4月20日

Great Course to Start a business Career

by Gabriel T E

2018年4月19日

Very good professor. Clear and clever.

by Georgios R

2019年8月25日

Fantastic course , Amazing Professor

by MOHAMED M P

2020年8月21日

Very good course in B2B marketing

by Imrul C

2020年12月24日

It has been an amazing course.

by Arshit T S

2020年5月13日

International marketing skills

by Ashish C

2018年5月31日

very good and informative

by Saurabh K

2019年2月20日

very good for learning

by Ankur K

2021年8月15日

The course was good!!

by SALONI C

2020年10月17日

Very knowledgeable

by jose m m

2020年5月10日

perfect, very good

by Deleted A

2019年2月13日

excellent teaching

by Phan T A

2016年4月5日

love the lectures