Successful contemporary business relies on the ability of all its employees to be creative. Creativity can be developed and refined, albeit with effort and practice. The first goal of this course is to provide a variety of experiences and activities with the aim of developing the creative abilities of each participant. A second goal is to understand the importance of creativity from a consumer perspective. Consumers are being offered more and more opportunities to customize their products and services, and are increasingly seeking to express their creativity through their purchasing choices. As entrepreneurs, we have the ability to shape the consumer environment in ways that help consumers enhance their own creative abilities, and develop a unique relationship with them as a result.
HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world.
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BOOSTING CREATIVITY FOR INNOVATION からの人気レビュー
Phenomenal. The method of teaching and the passion of the professor made me consider doing a longer degree on the science of creativity and innovation. Practical and fascinating.
This is by far the best course out of 4 that I have taken. Very well done. It kept me quite interested until the very end and willing to know and read more about the subjects.
Great course to get you started on innovation. It starts by breaking up some common stereotypes and then moves on to give tools and techniques to help the creative process.
It is a very very useful course. My background is in Social Sciences and it is very useful for me. I love it!\n\nThanks a lot for teaching :)\n\nKeep up the good work! :)
Simply amazing and quite systematic study environment. Loved the decorum of the course and the course outlines were surely helpful in learning and increasing knowledge.
Gave me the tools that I need to boost creativity, boost the speed at which I get to more ideas & helped me get to creative ideas I did not even know where possible!
The best course I have taken on Coursera. This course inspired me to pursue my degree. The instructor is excellent and the content is invaluable.\n\nThank you!!
It's been one of the most challenging but also insightful courses I've ever took. The fact that is was purely online makes it sticks out a lot.
it provided a good perspective towards creativity and has added a great amount of value in my life and genuinely boosted my creativity.
Excellent, fun class with the latest in research on creativity - a subject that academics have only recently started looking into
This is a great course. I learnt so much about creativity and how I can tap into mine. Everyone can be creative and innovative.
Fantastic course. Allows for thought and creativity. I really like the way the lecturer / presenter encourages thinking.