このコースについて
4.5
50件の評価
14件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約10時間で修了

推奨:4 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約10時間で修了

推奨:4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
2時間で修了

Telling a Brand Story Through Images

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨....
11件のビデオ (合計82分), 2 readings, 1 quiz
11件のビデオ
Purpose of the Creative Pitch: Interview with Maria Haro9 分
Process Overview2 分
The History of Branding Through Images4 分
The Art of Story Branding6 分
Story Branding Through Images and Concepts6 分
Understanding the Language of Image-Making I10 分
Understanding the Language of Image-Making II11 分
Understanding the Language of Image-Making III7 分
Narrative: First Contact with the Client16 分
Optional Portfolio Assignment3 分
2件の学習用教材
***Important note before starting the course***10 分
Recommended/Optional: ¨Photographically Speaking¨10 分
1の練習問題
Let's Talk About Some Images16 分
2
1時間で修了

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement. ...
6件のビデオ (合計23分), 1 quiz
6件のビデオ
Which is More Important: Brand or Product?2 分
Brand Analysis2 分
The Positioning Statement: Interview with Maria Haro3 分
How to Write a Brand Positioning Statement1 分
Narrative: Talking About the Values of the Brand10 分
1の練習問題
Testing Your Skills14 分
3
1時間で修了

Creative Advertising Concepts

In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch. ...
7件のビデオ (合計26分), 1 quiz
7件のビデオ
What is Creative Advertising?5 分
Examining Ads: Creating Conceptual Advertising (images)6 分
How to Convey the Unique Selling Propositions of the Brand4 分
From Brand to Concept1 分
Presenting the Creative Concepts to the Client3 分
Narrative: Presenting the Creative Pitch to the Client4 分
1の練習問題
Test Your Skills10 分
4
3時間で修了

The Production Plan and the Creative Pitch

In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck. ...
11件のビデオ (合計39分), 2 quizzes
11件のビデオ
Defining the Brand Through the Production Team2 分
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5 分
Production Team Interviews: Stylist Isabel Ottino8 分
Production Team Interviews: Art Designer Adrian Tai8 分
Narrative: Presenting the Production Plan to the Client6 分
The Creative Pitch Deck1 分
Explaining the Activity: The Campaign Challenge1 分
The Photo Shoot1 分
What Did We Learn?1 分
Farewell!54
1の練習問題
Test Your Skills10 分
4.5
14件のレビューChevron Right

人気のレビュー

by YHOct 2nd 2018

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

by MKDec 19th 2017

Very beneficial course. Apt & to the point content in very less time.

講師

Avatar

Brian Hallett

Associate Professor
Master in Visual and Digital Media

IEビジネススクール(IE Business School)について

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

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