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Brand and Product Management に戻る

IEビジネススクール(IE Business School) による Brand and Product Management の受講者のレビューおよびフィードバック

4.7
1,783件の評価
390件のレビュー

コースについて

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

人気のレビュー

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

フィルター:

Brand and Product Management: 226 - 250 / 387 レビュー

by Susana M

Apr 06, 2018

Very interesting and complete.

by rajath s

Feb 17, 2017

IT WAS REALLY GOOD EXPERIANCE.

by Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

by Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips

by Deepak R N

Jun 09, 2016

Superbly taught to the point.

by Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

by Satyam P

Feb 21, 2016

A very well explained course

by Sulaimon Y o

Sep 24, 2020

Thanks for this certificate

by Akande O O

May 27, 2020

Good teachings, nice course

by Vinay K S

Aug 12, 2018

This course is very useful.

by Thamara M

Aug 29, 2016

Good Job, really helpful!!!

by Rinishka R

May 20, 2016

totally love this course <3

by RAMRAJ

Mar 27, 2020

this course has helped me

by Кабанова Е В

Dec 26, 2017

Thank you for the course!

by Md R I

Jun 12, 2020

This is excellent course

by Pranath D S

Mar 19, 2019

Exceptionally explained.

by Dmitry S

Sep 12, 2017

Very exciting and useful

by Muhammad B Z

Aug 03, 2018

A must-do for beginners

by Boris V

Jun 27, 2017

Excellent course indeed

by Tobi B

Sep 15, 2020

It was very insightful

by OMOLOLA O

Jun 04, 2020

The course is amazing.

by DILEEP K B

Nov 06, 2016

Beyond my expectation.

by Rayees A L

Jul 06, 2020

Great fully satisfied

by Ilja P

Jul 29, 2019

Thank you, Professor!

by S. M U S H

Sep 18, 2017

BEST PROFESSOR SO FAR