Chevron Left
Brand and Product Management に戻る

IEビジネススクール(IE Business School) による Brand and Product Management の受講者のレビューおよびフィードバック

4.7
1,116件の評価
238件のレビュー

コースについて

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

人気のレビュー

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

JM

Aug 15, 2016

Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course

フィルター:

Brand and Product Management: 26 - 50 / 236 レビュー

by Jaimie W

Sep 17, 2018

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

by Adji P

Sep 22, 2018

AMAZING!!!

by Lama K

Sep 25, 2018

So useful and supported by clear examples! Highly Recommended

by parth s

Sep 28, 2018

it was great

by Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

by Susana M

Apr 06, 2018

Very interesting and complete.

by David

Dec 24, 2016

Very engaging and informative course.

I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.

by Stavros S

Mar 10, 2016

This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!

by Dr. A S

Oct 23, 2017

Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!

by Deepak R N

Jun 09, 2016

Superbly taught to the point.

by Ruchi C V

Jul 15, 2016

Good one to begin with. Very well laid out and illustrated.

by Nicolás j

Mar 14, 2016

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

by Dee M

May 19, 2016

Great, great course - many very useful insights

by wang

May 23, 2016

perfect

by Adarsh N S

Jun 12, 2017

Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.

by Geetendra S D

Jun 24, 2016

excellent professor

by pulla s c t

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

by Martin L

Apr 18, 2016

Amazing course!

by Sophia J

Dec 10, 2016

Great course and amazing professor!

by Amer h

Oct 07, 2017

Informative and easy to understand

by Kathryn B

Jan 04, 2017

Fantastic course. Thank you!

by Piyada

Feb 12, 2016

Love the course

by Vahid N

Aug 28, 2016

Great introduction to the subject matter.

by Pastor J A P P

Mar 14, 2016

Importante información y fácil de entender. Bien explicado todo.

by Ahmed H

Aug 13, 2016

Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.