Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
Jun 14, 2019
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
by Edidiong E•
Jul 17, 2017
It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.
by Alin C F•
Jul 08, 2016
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.
Thank you for this awesome course!
by Siddharth S T•
Feb 23, 2019
Great concepts that can easily get overlooked while working to create one's own brand.
Great content delivery and actual use cases help in easy understanding of all concepts
by Alessandra S•
Nov 11, 2017
I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!
by Kiran M•
Oct 28, 2017
Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.
by Francesca A•
May 27, 2016
The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.
by Shruthi S•
Nov 28, 2016
A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!
Dec 29, 2016
by Pinal C•
Sep 22, 2019
amazing course. the instructor is an expert in the industry and imparting his expertise and experience of more than 20 years to students. go for it.
by Joe T•
Sep 15, 2018
Another great coursera course. The full course dealt with formal product portfolio management. I will be implementing these practices in my company.
Dec 24, 2016
Very engaging and informative course.
I'd suggest the organizer to add more assessment except the quiz that do not require much effort to get passed.
by HABEEB A Y•
Jul 30, 2019
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
by Smruti M•
Jun 29, 2017
I feel this is the most exhaustive course one can find on coursera. All one need to know about the branding and product management is at one place.
by khalil s•
Jun 24, 2019
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.
by Adarsh N S•
Jun 12, 2017
Great Course on Brand & Product Management. The course is geared more towards Brand Management & less on Product Management. Enjoyed this course.
by Arnon S•
Jul 01, 2019
Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!
by katherine c•
Oct 28, 2019
me costo algo por el ingles sin embargo estoy muy satisfecha por todo lo aprendido tienen muy excelente material de trabajo e informacion
by Dr. A S•
Oct 23, 2017
Excellent course material with good case studies. Would like more reading material with this please, that would be icing on the cake!
by Daniel C•
Mar 04, 2016
This was one of the best professors I have ever had. This course was very interesting, well produced and had a good support material.
by Saurabh B•
Oct 30, 2019
Best Marketing Course on the planet which can be applied to practical business problems irrespective of the industry one works in.!!
by JIA Y•
Oct 12, 2019
Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!
by Angel H•
Jul 14, 2019
I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.
by Francois R•
Jul 10, 2016
Excellent course taught by a passionated professor. You deserve 6 stars.
I just cannot wait the 2nd course of this specialization.
by Ahmed H•
Aug 13, 2016
Wonderfully designed course. Everyone should take this course for a good addition to knowledge whether one is a marketer or not.