Sep 08, 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
Aug 15, 2016
Very enjoyable, easily translatable to real world scenarios and completely relevant and focused. It was a joy to learn and I had a lot to implement after successful completion of this course
by Shwetashree V
•Jun 19, 2019
good
by khalil s
•Jun 24, 2019
Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.
by Arnon S
•Jul 01, 2019
Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!
by Adam I
•May 15, 2019
VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW
by Stephen O
•Jun 08, 2019
Great Course. Very informative and descriptive.
by Angel H
•Jul 14, 2019
I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.
by Jawahar S
•Jul 22, 2019
Very good introduction to concepts with relevant examples and readings.
by HABEEB A Y
•Jul 30, 2019
This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.
by Ilja P
•Jul 29, 2019
Thank you, Professor!
by Mahmoud A
•Jul 30, 2019
It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.
by Jyotiswarup B
•Jul 30, 2019
Good course .
by Chinmay S
•Aug 08, 2019
Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.
by Deuel C E
•Aug 18, 2019
This MOOC on Brand and Product Management is a great springboard in building and developing your brand. I have appreciated the work experience that I have gained as a Brand Development Supervisor through the concepts and theories discussed by Prof. Baptista. I like it how he uses real-life examples, so it is easier to relate the concepts to different business landscapes.
by Gabrielle L
•Apr 23, 2019
LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.
Thank you so much
by Liya S
•Aug 25, 2019
very good course with a very good teacher
by DILEEP K B
•Nov 06, 2016
Beyond my expectation.
by Saurabh M
•Jan 08, 2018
This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.
by patricia c z
•Jun 05, 2016
i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.
by Sijie L
•Oct 15, 2019
like it
by Manish S
•Oct 15, 2019
Awesome course and great teaching
by Svitlana K
•Oct 17, 2019
useful and interesting to enroll yourself into the marketing field
by Valentina d c
•Dec 03, 2019
it has been a good course, i suggest you to add more case history
by remie w
•Oct 07, 2019
Very informative and coherent, not circuitous and very relevant. Thank you
by Pietro P
•Oct 09, 2019
Really good!
by JIA Y
•Oct 12, 2019
Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!