good

Amazing knowledge taken from this course out of an outstanding professor. I've really learned a lot. It added strategic thinking to my reasoning.

Thoroughly enjoyed this course. The material was up-to-date, presented in an interesting manner. The quizzes tested knowledge well. Thanks!

VERY WELL EXPLAINED, CLEAR, AND EASY TO FOLLLOW

Great Course. Very informative and descriptive.

I´ve learned a lot about brand and product management at a base level. I´m ready to step up my performance in Marketing decisions.

Very good introduction to concepts with relevant examples and readings.

This course is an eye-opener. A lot of things that are taking for granted by entrepreneurs that could have a long-lasting effect on their business.

Thank you, Professor!

It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.

Good course .

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

This MOOC on Brand and Product Management is a great springboard in building and developing your brand. I have appreciated the work experience that I have gained as a Brand Development Supervisor through the concepts and theories discussed by Prof. Baptista. I like it how he uses real-life examples, so it is easier to relate the concepts to different business landscapes.

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

very good course with a very good teacher

Beyond my expectation.

This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.

i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.

like it

Awesome course and great teaching

useful and interesting to enroll yourself into the marketing field

it has been a good course, i suggest you to add more case history

Very informative and coherent, not circuitous and very relevant. Thank you

Really good!

Although I have not finished this course yet ( still in the process), I thought this course and this platform is amazing! Thank you!