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Brand and Product Management に戻る

IEビジネススクール(IE Business School) による Brand and Product Management の受講者のレビューおよびフィードバック

4.7
1,590件の評価
342件のレビュー

コースについて

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

人気のレビュー

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

フィルター:

Brand and Product Management: 176 - 200 / 339 レビュー

by Ishank K

Jun 29, 2020

Deep Understanding about brand management

by Samia A

May 12, 2020

Very Informative course. Great instructor

by Liya S

Aug 25, 2019

very good course with a very good teacher

by Vahid N

Aug 28, 2016

Great introduction to the subject matter.

by Anamika A

Jun 03, 2020

The concepts were excellently explained.

by Ryan M

Apr 03, 2020

Great course with real up-to-date ideas.

by Łukasz

Aug 22, 2016

Really great course! I enjoyed it alot!

by Matteo R

Jul 25, 2017

Great course and super cool instructor

by Jean C

Sep 21, 2016

very interactive course.. very helpful

by Maisaa M S

May 06, 2019

Very well explained. Easy to follow.

by Jose A Z P

Jan 09, 2017

This course is awesome i like a lot

by Sophia J

Dec 10, 2016

Great course and amazing professor!

by Sapan P

Mar 12, 2016

Relevant content. Amazing teaching.

by Amer h

Oct 07, 2017

Informative and easy to understand

by Wadzanai C

Dec 03, 2016

Beautiful course for role changers

by Duke N

Oct 18, 2016

Informative and interesting course

by Manish S

Oct 15, 2019

Awesome course and great teaching

by Tasfia R N

Jun 03, 2020

This is really an useful course.

by Wendy

Apr 04, 2019

Solid knowledge and vivid cases.

by Anik k d

Jul 28, 2017

the course was indepth and apt.

by T. A

Apr 16, 2020

This course is really amazing.

by Susana M

Apr 06, 2018

Very interesting and complete.

by rajath s

Feb 17, 2017

IT WAS REALLY GOOD EXPERIANCE.

by Ерошенков М А

Mar 06, 2020

Wery interesting and usefull!

by Claudio M O

Dec 14, 2017

hi, Thanks for the petty tips