このコースについて
4.9
250 ratings
83 reviews
This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....
Stacks

Course 5 of 5 in the

Globe

100%オンラインコース

自分のスケジュールですぐに学習を始めてください。
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

中級レベル

Clock

推奨:6 weeks of study, 3-5 hours per week

約13時間で修了
Comment Dots

English

字幕:English

学習内容

  • Check
    Apply brand design that showcases a company's identity
  • Check
    Compose mood boards to show a brand's look and feel
  • Check
    Create a brand's logo, typeface, and color palette
  • Check
    Develop brand naming ideas

習得するスキル

GraphicsAdobe IndesignColor TheoryAdobe Photoshop
Stacks

Course 5 of 5 in the

Globe

100%オンラインコース

自分のスケジュールですぐに学習を始めてください。
Calendar

Flexible deadlines

Reset deadlines in accordance to your schedule.
Intermediate Level

中級レベル

Clock

推奨:6 weeks of study, 3-5 hours per week

約13時間で修了
Comment Dots

English

字幕:English

シラバス - 本コースの学習内容

1

セクション
Clock
4時間で修了

Ideation: Invent Your Client

In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company....
Reading
6本の動画(合計25分), 6 readings, 1 quiz
Video6件のビデオ
Overview of Project5 分
Invent Your Client2 分
Fake Your History2 分
Unpack your adjectives...3 分
The Name Game7 分
Reading6件の学習用教材
About the Capstone3 分
What you need to take this course3 分
What is a Brand Development Guide?3 分
Setting up your project6 分
Introduction to Week 11 分
Recommendations for peer review (Week 1)6 分

2

セクション
Clock
3時間で修了

Visualization: Make Your Fake

In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity....
Reading
2本の動画(合計6分), 2 readings, 1 quiz
Video2件のビデオ
Developing Your Identity Manual1 分
Reading2件の学習用教材
Introduction to Week 21 分
Recommendations for peer review (Week 2)6 分

3

セクション
Clock
4時間で修了

Logotype: Brand Your Brand

In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms....
Reading
4本の動画(合計18分), 1 reading, 1 quiz
Video4件のビデオ
Typographic Skeletons5 分
Customizing Letters4 分
Variations and Refinement3 分
Reading1件の学習用教材
Introduction to Week 31 分

4

セクション
Clock
4時間で修了

Palette: Expand Your Brand

In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient. ...
Reading
5本の動画(合計17分), 1 reading, 1 quiz
Video5件のビデオ
Adding a Mark/Icon5 分
Adding a Secondary Typeface2 分
Adding Imagery2 分
Adding a Secret Ingredient2 分
Reading1件の学習用教材
Introduction to Week 41 分
4.9
Direction Signs

82%

コース終了後に新しいキャリアをスタートした
Briefcase

83%

コースが具体的なキャリアアップにつながった

人気のレビュー

by JLFeb 24th 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

by EISep 29th 2016

I really really loved the entire course and will recommend it to my friends and work mates, excellent tutors and easy to understand their lectures. Thank you so so much!!

講師

Michael Worthington

Faculty, Program in Graphic Design
School of Art

California Institute of the Artsについて

CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions. ...

Graphic Designの専門分野について

Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design....
Graphic Design

よくある質問

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will need access to and at least a basic knowledge of Adobe Creative Suite (InDesign, Photoshop and/or Illustrator) to complete the capstone project. There are freeware versions of the above but if you're serious about being a graphic designer we recommend you invest in this software.

    You will also need access to a desktop or laptop computer with a mouse.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。