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Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

4.9
stars
1,196 ratings

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

JL

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

MD

Nov 9, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

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51 - 75 of 317 Reviews for Brand New Brand

By Tyrus V

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May 8, 2020

It was a great opportunity to immerse in the world of design and creativity. To combine technical parts of the process of creation the brand and abstractive, to learn how to understand and feel your brand better through associations and best practices. It was great!

By Pramod G

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Aug 17, 2020

It is a pear reviewed course in which all are in the process of learning. Some component of grading may be kept with CalArts or at least an opinion may be provided by CalArts faculty on the final assignment. It will help the participants to improve on their works.

By Natalka B

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May 31, 2020

I loved this course. It has taken everything you learn from all the previous courses and puts it all together. It was a great way to see how all the component work together in a final project. I highly recommend this course for anyone interested in Graphic Design.

By Fred R

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Oct 31, 2017

The previous courses in the serie were excellent, but this one is still better. Step by step, it teaches us to deploy a brand, in a logical progression of the creative questions. The approach teached here opened my mind to a new universe. No. I'm not exagerating !

By Tianyi L

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Jul 3, 2020

A really nice experience of developing a brand! I finished the project in two days and peers offered feedback very efficiently in a very constructive and supportive tone. Week 3 and Week 4 have a lot of work to do but definitely are worth investing effort in!

By Ellie R

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Oct 18, 2018

Highly useful in translating what the student has learned in the previous four courses into a project that can be showcased for portfolio purposes. The peer review part is always really helpful in shaping the look and feel presented as the final assignment.

By Sonja S

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Mar 24, 2021

The course itself (the materials, the way it's designed etc.) is great. But the one big problem is the peer review system – very, very seldom someone actually writes /critiques something; mostly it's just a "good job" or similar, which is not very helpful.

By Walterson S L T

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May 22, 2022

The Course and all the specialization changed my life! From now on I'm going on a new path that I found in life thanks to Graphic Design, I thank all the teachers, staff and colleagues who contributed to this training, thank you very much for everything!

By Louise O

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Jul 23, 2020

I have loved the whole experience! After learning all of the basics and experimenting within the other elements of this specialism, I enjoyed being able to use all of the them in a big project. It was easy to follow and what comes out of it can surprise!

By Eva H

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Apr 12, 2018

Excelent course. Plenty of material and resources . Very good explanations and useful capstone project where we create a complete brand development guide that shows our design and problem-solving skills. Thanks to the teachers!

Very recommendable!

Eva

By Salem F A

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Nov 26, 2019

That's really very good experience to get a challenge with yourself to finish a bath learning

I enjoyed all 5 courses in this specialization of Graphic design.

making a new brand or developing it from zero such as making a real company in real world.

By Mina P

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Dec 28, 2017

Really great course! Definitely recommend to take this course if you'd like to get the basics of graphic design down. This doesn't focus on the skills you need to acquire to learn a certain program, but to learn the process and thinking itself.

By TUÄžBA A

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Apr 4, 2021

I am thankful for everythink i learned. This course is already too informative, and it will help me to upgrade my education to a higher level. Overall, course helped me to gain a new job path that i plan to do. Great instructor and great tips!

By Guthrie A

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Jul 7, 2019

Absolutely an amazing course! The capstone project was incredibly fun and challenging and I got a lot out of this. I'm eager to take my new skills with me towards a new career and I'm thankful for the confidence this has course inspired.

By Bushra K A

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Mar 11, 2021

The whole Graphic Design Specialization is great.All teachers is very nice and there way of teaching is very effective.It has changed the way I see visual art and branding.Thank to everyone who has teach us this course very well

By Hakan E

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Jan 29, 2023

Great course. It's a bit difficult as it doesn't teach you how to do it. You have to learn the programs yourself. It is a course that is sometimes enjoyable and sometimes difficult. Thank you to everyone who prepared the course.

By Rosa P M V

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May 9, 2018

I loved this course. I learned how to apply all the things that I learned in all the other previous classes for the Design Specialization. I created my own Brand Guide! and I received the certificate. I couldn't be happier.

By Maria B B

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Dec 29, 2022

Georgius course I had a lot of fun doing it and correcting myself. You learn a lot even though you are not corrected by people with some design knowledge, since they are the ones who may at some point hire us as designers.

By HÆ°Æ¡ng N

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Jun 11, 2023

This was a great opportunity for me to learn and improve my design skills as well as my graphic design thinking! We would like to express our gratitude to the incredible instructors at California Institute of the Arts

By Nicholas S H

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Feb 24, 2020

This course has helped me learn a lot about the presentation of brand design and overall concepts within the graphic design field. I'm very excited to start utilizing all I learned within my new professional start-up!

By Leroy S

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Aug 25, 2016

The Brand New Brand course has been simply amazing and easily the most fun of the specialization courses. I was really hoping they would allow us to be openly creative on this and they certainly have. Great course!

By Nicole A

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Jun 6, 2021

Simplemente me encantó el curso, si bien creo que debe haber como una supervisión en las calificacioes pero en algunos cursos se me calificaba un puntito menos pero, no entendía el porque. Solo eso y amé el curso.

By Haider A

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Oct 31, 2017

The Graphic Design specialization has been an amazing learning experience for me, I cannot recommend these courses enough especially "Brand New Brand," This one is really interesting and full of great information.

By Valeriya G

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Mar 17, 2020

The best course ever. The most useful I have taken. Thank you so much, I got a lot of fun during the course and during interaction with other students. I look at the design at the completely different angle now.

By Amy B K

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Jan 19, 2020

I learned a lot of guiding principles for brand identity development, including typeface, logo type, mood boards, and color pallets. It was a great class to combine all of my skills from the earlier classes.