Chevron Left
Back to Brand New Brand

Learner Reviews & Feedback for Brand New Brand by California Institute of the Arts

4.9
stars
1,196 ratings

About the Course

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone....

Top reviews

JL

Feb 23, 2017

It was great in terms of working on closer to a long-term project and even learning what a branding guide is. Plus it added to my portfolio and I got a lot more working experience with my programs.

MD

Nov 9, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

Filter by:

76 - 100 of 317 Reviews for Brand New Brand

By Tereza M

•

Oct 5, 2018

I highly recommend this last course of graphic design specialization. It gives you the experience of the whole process of development with a great guide and advice. I really enjoy it. So grateful! Thank you.

By Lorenzo S

•

Feb 4, 2023

I am graduated in Products Design, and this specialization give me what I need to work with graphics too. The Professors are the best, in special Professor Michael Worthington , tks for all the knowledge

By Kate M

•

May 6, 2022

Excellent capstone course for the Graphic Design Specializtion. Walks through the creation of a Brand Guide and provides a template for design branstorming and developing brand assets. Highly recommend!

By Jessica W

•

Dec 9, 2018

Such a fun course! I really learned a lot , gained new skills and was able to adapt some older skills that I had forgotten I had! Simply brilliant course and offers such a range of opportunities! Amen!!

By Mag D

•

Nov 10, 2019

Excellent and very practical course. I am sure it will help me with further developing my skills in graphic design and create a professional portfolio based on the final Brand New Brand assignment.

By Tomás G D

•

Apr 29, 2021

a very complete course and it is good to know the ideas of colleagues and their opinions about our work, I was very satisfied with this development, thank you very much to all the developers of it

By Rose G

•

Jun 6, 2020

I thought it was great, I could definitely make use of this and apply it to the real world. Thank you for your instruction. I have a long way to go but I'm excited. Thank you for your teaching.

By Kathryn G

•

Mar 4, 2024

Excellent teaching through guided instruction. I learned more about the process of designing a brand, along with some technical skills, developed some ideas I had, and had great fun doing it!

By Zsoka G

•

Feb 6, 2022

It was a really well designed course giving us opportunity to practice a lot and get a deeper insight of things we learnt before and see how theory works in practice. Thoroughly enjoyed it!

By AMAN S

•

Mar 10, 2019

A great way to culminate the Graphic Design Specialization. It lets you put to use all the things learned so far. A must, if you are willing to try your skills in Graphic Designing.

By Fahed N

•

Jun 11, 2022

I loved it, how the instructor walk with you every step until the brand guide is complete is awesome, you learn in this course the importance of each subject in the specialization.

By Rebecca A

•

Sep 15, 2020

It’s a great course the material is well presented it’s good for whoever wants to learn the basics of graphic design even for those who wants to review and go back to remember.

By Jonathan T

•

Jul 31, 2020

This capstone course is very very useful and informational. It change the way I design my logo and it really needs the knowledge of all the courses from this specialization

By Muhammad U

•

Apr 30, 2020

Designing of this specialization is brilliant and I would really recommend others to attend this course. There are a lot many things for every graphic designing student.

By Chito I A B I

•

Aug 2, 2022

The course "brand new brand" which was the capstone project for the Graphic Design Specialization was very good & helpful. I will recommend this to my friends! Thanks.

By Maya R

•

Jun 16, 2019

Love how the capstone project is broken down into manageable parts and how this last course of the specialization refers to the other four courses in certain chapters.

By Alejandra V

•

Nov 9, 2017

Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback

By Adekunle L

•

Apr 30, 2020

The course is rigorous and rewarding. You will learn a lot of skills. The course surely hones your graphic design skills. It is highly recommended for designers.

By Cristina M

•

Aug 27, 2020

Loved it! The Capstone was perfect to finish the graphic design specialization. It was well structured, interesting and I definitely learned a lot. 5 out of 5!

By Mark H

•

Sep 8, 2020

A challenging, yet rewarding capstone project that shouldn't actually take 6-7 weeks. I'm very thankful I took advantage of the optional peer-review drafts.

By Nicolas V

•

Sep 26, 2016

This part of the course is really intense, but it teaches you A LOT about who to practice what you've learned in the integrated courses. Highly reccomended

By Juachi O

•

Jan 31, 2018

It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

By Yujia W

•

Sep 28, 2016

This project provide us an opportunity to do a real work, by using the typeface, color palette, logo mark, layout, which is interesting and helpful!

By Priya S

•

Jul 7, 2022

I learned the design principles and this course really gave me a foundation of what is image making , book and brand identity. It was very helpful

By Stefanie v d B

•

Nov 13, 2020

A great course in which I have learned so much about graphic design, working with programs, thank you coursera and call arts specially Michael W.