Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
提供：
ロンドン大学（University of London）
ロンドン・ビジネススクール（London Business School）
Brand Management: Aligning Business, Brand and Behaviour
ロンドン大学（University of London）このコースについて
334,979 最近の表示
受講生の就業成果
29%
コース終了後に新しいキャリアをスタートした
37%
コースが具体的なキャリアアップにつながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
約17時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
- Corporate Branding
- Brand Marketing
- Brand Management
- Brand Identity
受講生の就業成果
29%
コース終了後に新しいキャリアをスタートした
37%
コースが具体的なキャリアアップにつながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
約17時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
ロンドン大学（University of London）
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
ロンドン・ビジネススクール（London Business School）
London Business School was founded in 1964 and joined the University of London in 1965.
シラバス - 本コースの学習内容
3時間で修了
Brand Purpose & Experience
Welcome to Module 1! In this module, we'll cover the following topics: Traditional notions of branding; Changing market conditions for brands; A new approach to branding. As well as the lecture videos, you will also be learning through interviews with brand practitioners such as Bethany Koby, Director of Technology Will Save us and David Kershaw, CEO of M&C Saatchi. There are optional readings to supplement your understanding, a quiz with 7 questions to test your learning and a peer review assignment based on a task connected to this module.
3時間で修了
8件のビデオ （合計71分）, 3 学習用教材, 2 個のテスト
3時間で修了
Brand Design & Delivery
Welcome to Module 2! In this module, we'll cover the following topics:Brand experiences as the basis for differentiation; How to design brand experiences, as different from products and services; Pricing as a differentiating brand experience. As well as the lecture videos, you will also be learning through interviews with brand practitioner Hub van Bockel, an independent consultant and author and with Professor Bernd H. Schmitt of Columbia Business School. There are optional readings to supplement your understanding, a quiz with 6 questions to test your learning and a peer review assignment based on a task connected to this module.
3時間で修了
9件のビデオ （合計98分）, 1 学習用教材, 2 個のテスト
4時間で修了
Brand Leadership and Alignment
Welcome to Module 3! In this module, we'll cover the following topics: Aligning the strategies for business, brand and behaviour; Strategic brand portfolio alignment; Delivering global brand alignment. As well as the lecture videos, you will also be learning through interviews with practitioners, Ije Nwokorie, CEO of Wolff Olins, Helen Casey and Henk Viljoen, both of Old Mutual and Keith Weed, CMO of Unilever. There are optional readings to supplement your understanding, a quiz with 7 questions to test your learning and a peer review assignment based on a task connected to this module.
4時間で修了
13件のビデオ （合計131分）, 1 学習用教材, 2 個のテスト
4時間で修了
Brand Practices & Engagement
Welcome to Module 4! In this module, we'll cover the following topics:How to design human resource brand best-practices; A model for engaging employees with the brand; The ABCs of behavioural change. As well as the lecture videos, you will also be learning through interviews with practitioners Helen Edwards of Passionbrand, Richard Hytner of Saatchi & Saatchi, Tanya Truman and Nik Allebon of Lush. There are optional readings to supplement your understanding, a quiz with 5 questions to test your learning and a peer review assignment based on a task connected to this module.
4時間で修了
15件のビデオ （合計129分）, 1 学習用教材, 2 個のテスト
レビュー
- 5 stars88.69%
- 4 stars9.54%
- 3 stars1.08%
- 2 stars0.19%
- 1 star0.48%
BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR からの人気レビュー
JPにより2021年7月26日
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
Jにより2022年1月4日
The course was well crafted and put together, and the professor was a delight to watch! Even the assignments were very engaging and I had fun doing them! I sure do feel like I have learnt a lot!
SSにより2022年1月22日
Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.
SKにより2022年2月27日
Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.
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