Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.
Brand Management: Aligning Business, Brand and Behaviourロンドン大学（University of London）
ロンドン大学（University of London）
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
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BRAND MANAGEMENT: ALIGNING BUSINESS, BRAND AND BEHAVIOUR からの人気レビュー
I have really enjoyed learning brand management which was a very new topic to me. I have worked hard on the assessments and I am thankful for the institution for giving me the opportunity to learn.
The course was well crafted and put together, and the professor was a delight to watch! Even the assignments were very engaging and I had fun doing them! I sure do feel like I have learnt a lot!
Excellent overview of the brand management and helped me refreshed the concept, LBS learning experience outstanding as usual. Wish I had taken this course when I was in school doing my MBA there.
Very well defined course with a great Instructor. The learning was significant and I look forward to more courses. This course willd efinitely help me upgrade my skills and perform better at my job.