A real good way to start customer experience. The materials are well design to show the relationship between the brand and the customer experience!

Very insightful. The videos are short and simple while explaining important concepts in CX through the accumulation of simple ideas.

Very enlightening and informative. Keep the good work up.

Me ha ayudado mucho a obtener una visión más acertada sobre lo complejas que pueden llegar a ser las decisiones de cliente potenciales, y su impacto en la reputación e imagen de una marca. He logrado identificar puntos y conceptos en los que me gustaría ahondar más pues me resultan indispensables para llevar a cabo mi labor profesional con éxito.

El formato y el profesor me parecieron excelentes, solo creo que hubiera preferido que el ejercicio de customer journey map fuera un poco más challenging.

I thank Professor Michael Michael Thompson for his course "Branding and customer experience", which radically changed my understanding of the customer experience and its relevance to modern brands. The cases reviewed during the course allowed us to look at clients ' journeys from different angles. And of course systematize my experience in this work.

I think the course was very well delivered. The course structure was designed beautifully and the logical flow was impressive.

It has a practical approach to customer experience and not just bookish knowledge.

Overall, I'm highly satisfied with the course content.

Think this was one of the best courses in this specialization. I simply loved the amount of literature we had every week. The assignments were also very engaging. I liked the lecturer's approach to learning.

All in all, very interesting!

It's a practical course packed with lots to learn about the customer journey and the customer experience. Layering upon this with branding is a great and practical combo. Applied the tools immediately to my work which is very helpful.

Prof Thompson has a good hold of the subject and it was a pleasure learning from him. However, the video and audio quality can be improved especially the ones shot outside. Using a mic with noise cancellation should do the trick

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

I recommend this course because there is a lot to learn with reading, experts and the host regarding customer experience CX and employee experience. Thank you!

Great course with lots of insights, videos, additional material to read and valuation of the knowledge on each step. Thank you!

Really interesting. I learned some concepts I didn't know I knew and some unknown for me.

Very Resourceful and educational

Totally recommended for Business Dev. and Customer x

Amazing experience and thank-you for valuable insight into the course.

Excellent content and presented in a very engaging way.

very informative and beneficial course

Conteúdo e metologia de alto nível!

Thanks this was really helpful!

Muy buen profeso

great content

Superb

The lecturer is really good and I highly recommend the course to everyone who wants to learn about Customer Experience. As someone who has been in CXM role for the past 2 years, the course was not advanced enough. I still learned how to improve things I knew and put some ideas into better perspective. Capstone project was a bit basic for me and I would have liked to have more challenging assignment at the end of the course.

Very insightful and very interesting to follow thanks to the video and lectures.

Thank you so much for this pleasant format provided by great professors.