The explosion in digital media - web, social and now mobile - represents a departure from how things were like in the last century. This proliferation of digital media is both a threat and an opportunity for many businesses. Business Analytics can be leveraged to process data, sentiment, buzz, contacts, context and other aspects of business interest in real time, for business performance and impact. The course picks and uses use-cases from a variety of industries and geographies, to showcase the potential and impact that business analytics done properly (or not) can have on business performance.
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このコースについて
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受講生の就業成果
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習得するスキル
Digital MediaData AnalysisAnalyticsBusiness Analytics
受講生の就業成果
50%
コースが具体的なキャリアアップにつながった
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修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の2コース
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初級レベル
約9時間で修了
推奨：9 hours/week
英語
字幕：英語
シラバス - 本コースの学習内容
2時間で修了
Introduction to Business Analytics
An overview of the what and the why
2時間で修了
7件のビデオ （合計54分）, 2 readings, 1 quiz
7件のビデオ
Conceptual Preliminaries13 分
Framework for Problem Formulation7 分
Transformative Problem Formulation6 分
Data Types and Psychometric Scaling7 分
Exploratory Vs Confirmatory Dichotomy7 分
Revisiting Problem Formulation4 分
2件の学習用教材
Introduction to Business Analytics and Psychometrics10 分
In Video Reading for Lecture "Revisiting Problem Formulation"10 分
1の練習問題
Summative Assessment30 分
2時間で修了
Toolscape
An overview of the broad tools available for business analytics and the leveraging of digital media.
2時間で修了
7件のビデオ （合計45分）, 2 readings, 1 quiz
7件のビデオ
A primer on Business Experimentation10 分
Conceptual Preliminaries3 分
Software for this Course2 分
Training Machines A People-Analytics Use Case11 分
The Exponential Learning Curve of the Machines7 分
Toolscape Summary and Warp-up1 分
2件の学習用教材
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10 分
Additional links and reading material10 分
1の練習問題
Summative Assessment30 分
2時間で修了
Customer Analytics
Introduction to and the application of some important analytical processes in Marketing Analytics
2時間で修了
5件のビデオ （合計43分）, 3 readings, 1 quiz
5件のビデオ
preliminaries for Customer Analytics5 分
Factorizing Data11 分
Clustering Data11 分
Visualising Data6 分
3件の学習用教材
Data sets and slides as reference material for Perceptual mapping10 分
How to Run Analytics Apps in R10 分
Analytics Apps - Examples & Intro10 分
1の練習問題
Summative Assessement30 分
2時間で修了
Digital Media
An overview of the big questions, possibilities and challenges.
2時間で修了
6件のビデオ （合計42分）, 2 readings, 1 quiz
6件のビデオ
Setting the Context: Digital Advertising7 分
The App Era in Digital Social Media4 分
Social Graphs and Hyper-Segmentation8 分
Non-Social Digital Media for the Enterprise3 分
Formulating and Analytics Problem7 分
2件の学習用教材
Additional Reading for Module "Digital Media"10 分
GE caselet: In-video Reading10 分
1の練習問題
Summative Assessment30 分
レビュー
4.1
BUSINESS ANALYTICS AND DIGITAL MEDIA からの人気レビュー
ACによりSep 28, 2017
Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.
NMによりJul 13, 2019
Awesome course for beginners in business analytics and specially is provides good insight about social media marketing.
JBによりSep 10, 2017
This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.
SAによりMar 4, 2018
Awesome experience learning. Thanks Sudhir sir for his teaching and Coursera for such a beautiful platform.
?????????Indian School of Business?について
The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges.
??????専門講座について
With digital transformation, products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places information technology (IT) at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens.
The Business Technology Management Specialization will empower you with knowledge of the IT domain, project management, leadership and team building skills, and functional and analytical skills. These skills are critical skills for leveraging technology to create competitive advantage.
This Specialization will introduce you to the IT-powered digital transformation that business are going through. It will enable you to understand how insightful executives leverage IT to create value and understand the competitive dynamics of industries that consume significant technology.
It will also introduce you to Business Analytics in a world of digital media, including the right toolscape, like being able to run the Analytics Desktop with leading tools like RStudio and GitHub.
Finally, this Specialization will introduce you to customer analytics and enable you to develop an appreciation of problem-solving, data collection, prediction and optimization that can be enabled using digital media tools.
Video: Professor Deepa Mani speaks about the Specialization
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