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次における6の2コース

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初級レベル

約8時間で修了

推奨:9 hours/week...

英語

字幕:英語

習得するスキル

Digital MediaData AnalysisAnalyticsBusiness Analytics

次における6の2コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約8時間で修了

推奨:9 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
2時間で修了

Introduction to Business Analytics

An overview of the what and the why Learning outcomes by the end of week 1 should normatively be that (a) Students grasp what is business analytics from the perspective of a business manager, (b) identify areas of interest, overlap, co-ordination and conflict with other business functions and processes in the firm, (c) and, develop an appreciation for the value of data, of analyses and of the components of analytics.

...
7件のビデオ (合計54分), 2 readings, 1 quiz
7件のビデオ
Conceptual Preliminaries13 分
Framework for Problem Formulation7 分
Transformative Problem Formulation6 分
Data Types and Psychometric Scaling7 分
Exploratory Vs Confirmatory Dichotomy7 分
Revisiting Problem Formulation4 分
2件の学習用教材
Introduction to Business Analytics and Psychometrics10 分
In Video Reading for Lecture "Revisiting Problem Formulation"10 分
1の練習問題
Summative Assessment30 分
2
2時間で修了

Toolscape

An overview of the broad tools available for business analytics and the leveraging of digital media. Learning outcomes by the end of week 2 should normatively be that (a) Students have an understanding of the broad classes of analytics tools and platforms that currently dominate the market, (b) and, develop an appreciation for the pros and cons of the major groups of tools.

...
7件のビデオ (合計45分), 2 readings, 1 quiz
7件のビデオ
A primer on Business Experimentation10 分
Conceptual Preliminaries3 分
Software for this Course2 分
Training Machines A People-Analytics Use Case11 分
The Exponential Learning Curve of the Machines7 分
Toolscape Summary and Warp-up1 分
2件の学習用教材
Instructions for Running the Analytics Desktop Apps using RStudio and GitHub10 分
Additional links and reading material10 分
1の練習問題
Summative Assessment30 分
3
2時間で修了

Customer Analytics

Introduction to and the application of some important analytical processes in Marketing Analytics Learning outcomes by the end of week 3 should normatively be that (a) Students have an understanding of the major processes and procedures typically used in a customer analytics setting, in particular factor and cluster analyses (b) and, develop an appreciation for the possibilities that emerge from recombining procedures, data, algorithms and problem formulation perspectives in open source environments.

...
5件のビデオ (合計43分), 3 readings, 1 quiz
5件のビデオ
preliminaries for Customer Analytics5 分
Factorizing Data11 分
Clustering Data11 分
Visualising Data6 分
3件の学習用教材
Data sets and slides as reference material for Perceptual mapping10 分
How to Run Analytics Apps in R10 分
Analytics Apps - Examples & Intro10 分
1の練習問題
Summative Assessement30 分
4
2時間で修了

Digital Media

An overview of the big questions, possibilities and challenges. Learning outcomes by the end of week 4 should normatively be that (a) Students have an understanding of the major types of digital media in use currently by people and firms, (b) and, develop an appreciation for the types of problem solving, data collection, prediction and optimization that can be enabled using digital media tools.

...
6件のビデオ (合計42分), 2 readings, 1 quiz
6件のビデオ
Setting the Context: Digital Advertising7 分
The App Era in Digital Social Media4 分
Social Graphs and Hyper-Segmentation8 分
Non-Social Digital Media for the Enterprise3 分
Formulating and Analytics Problem7 分
2件の学習用教材
Additional Reading for Module "Digital Media"10 分
GE caselet: In-video Reading10 分
1の練習問題
Summative Assessment30 分
4.1
37件のレビューChevron Right

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コースが具体的なキャリアアップにつながった

Business Analytics and Digital Media からの人気レビュー

by ACSep 29th 2017

Thank you for the wonderful session. It was very informative and helpful for me. And your YouTube videos are also really good to follow.

by JBSep 11th 2017

This training was quite helpful in understanding the concepts of analytics.\n\nWill look forward for such training.

講師

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Sudhir Voleti

Assistant Professor and ISB Research Fellow
Marketing

インド商科大学院(Indian School of Business)について

The Indian School of Business has successfully put India on the global map of management education by nurturing young leaders with an understanding of developing economies and the society at large. Through innovations in curricula and pedagogy to reflect the shifting business landscape, the ISB is committed to providing the best venue for management education to meet the growing need to develop young leaders who can manage global challenges....

事業技術経営の専門講座について

Products and business models in today's competitive environment are increasingly being transformed by technology. This new digital economy places IT at the centre of firm strategy and operations, and requires a new breed of IT managers and leaders who can examine technology through a business lens. The Business Technology Management specialization will empower you with knowledge of the IT domain, management, leadership and team building skills, and functional and analytical skills. These skills are critical to leverage technology to create competitive advantage. Video: Professor Deepa Mani speaks about the Specialization...
事業技術経営

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