このコースについて

17,793 最近の表示

受講生の就業成果

38%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった

21%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約5時間で修了
英語
字幕:英語

習得するスキル

Social MarketingSocial Media MarketingSocial MediaA/B Testing

受講生の就業成果

38%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった

21%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約5時間で修了
英語
字幕:英語

提供:

ノースウェスタン大学(Northwestern University) ロゴ

ノースウェスタン大学(Northwestern University)

シラバス - 本コースの学習内容

コンテンツの評価Thumbs Up97%(2,132 件の評価)Info
1

1

2時間で修了

Legal Considerations

2時間で修了
3件のビデオ (合計19分), 7 readings, 1 quiz
3件のビデオ
Security, Privacy, and Governance Pt. 16 分
Security, Privacy, and Governance Pt. 28 分
7件の学習用教材
Welcome to MOOC 5!10 分
Meet Your Instructors10 分
Grading and Logistics10 分
Social Marketing Toolkits10 分
Course Bookstore10 分
A Note on the Frequency of Capstone Offerings10 分
Special Toolkits for Paid/Financial Aid Learners10 分
1の練習問題
Quiz 16 分
2

2

1時間で修了

Metrics

1時間で修了
6件のビデオ (合計40分), 2 readings, 1 quiz
6件のビデオ
Identifying Social Successes4 分
A New Model for Marketers8 分
Measuring Engagement7 分
Finding Relevant Performance Metrics2 分
Performance Funnels and KPIs8 分
2件の学習用教材
Marketing in a Pandemic World10 分
Free Social Marketing Toolkit10 分
1の練習問題
Quiz 210 分
3

3

1時間で修了

Performance

1時間で修了
4件のビデオ (合計27分), 2 readings, 1 quiz
4件のビデオ
Justification Metrics6 分
Calculating Performance Metrics5 分
Creating a Pilot Program7 分
2件の学習用教材
Toolkit Pt. 2: Budget & Justification Examples10 分
Final Thoughts and Assignment10 分
1の練習問題
Assessing Your Performance12 分
4

4

1時間で修了

Management

1時間で修了
4件のビデオ (合計25分), 2 readings, 1 quiz
4件のビデオ
Program Management6 分
Learn More with Medill IMC10 分
Assessing Your Performance2 分
2件の学習用教材
Download the Lecture Video Slides10 分
What Comes Next?10 分
1の練習問題
Quiz 312 分

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ソーシャルメディアマーケティング専門講座について

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
ソーシャルメディアマーケティング

よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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