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The Business of Social に戻る

ノースウェスタン大学(Northwestern University) による The Business of Social の受講者のレビューおよびフィードバック



In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...



Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape


The Business of Social: 76 - 92 / 92 レビュー

by Pashala Y


Fantastic learning and speakers - just needs to be updated on tools (as they change) more frequently. Would definitely recommend for anyone looking for a comprehensive understanding of social marketing.

by Mohamed y a


if you paid to get a certificate probably they will take your money and never reply to your emails , but to be honest the course get a good material .

by James T S


Thanks for a better understanding of the business of social media and marketing. The series has really clarified much for me.

by Elekwachi P A


This opened my eyes to the realities of social marketing budgeting and running a successful program.

by Santiago M


Very General. But necessary to close the understanding of the social marketing program.

by Diane M


Great course - the videos of the last week are great wrap ups of the advice.

by Hans K


Good overview on how to rationalise an investment to senior management

by Daniela H M


I would have liked to know better about calculating KPIs and MROI

by Eugene T


Interesting course on the business side of social media marketing

by Jiayuan S


Good but relatively not so informative as the previous ones.

by Riddhi B


The course content and delivery ha

by Eliseo J P


great course very informative

by Raed A



by Hasan F


the whole specialization needs an update

by Ricardo J O


What I liked: Materials have quality and a professional approach. Speakers add value to the discussion. Toolkit is important.

What I didn't like: This course, as most of Northwestern courses, is excessively short in video lectures per module. In this course each module had about 20 to 30 minutes of videos per module. That is clearly insufficient. Most courses in Wharton's, U. Michigan's and Illinoi's specializations in Coursera, have more video materials per module, than your courses in totality... 1.5 to 3 hours per module in the three institutions mentioned in average per module against about 2 hours of videos on all your course modules combined. That is a serious and very salient gap, that I think you should reflect on. In my opinion, quality MOOC's either singular courses, either specializations have to be very well balanced in content - both in quality and quantity. Your courses have very reasonable quality, but fails completely in quantity. As competition in the online e-learning domain increases at an impressive speed, you should benchmark what I mentioned above and do something about it, or probably after 2/3 runs of your courses, people with churn for more addedd value offerings in the dimensions that I pointed out.

Good luck.

by Manuela L G


not as good as the others and way too quick

by Leslie K


I did not find that this course added anything to what I already learned. Seems mainly a re-hash of prior material slimly disguising marketing pitch of other Northwestern courses.