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The Business of Social に戻る

ノースウェスタン大学（Northwestern University） による The Business of Social の受講者のレビューおよびフィードバック

4.7
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697件の評価
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86件のレビュー

コースについて

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

人気のレビュー

TW
2017年10月17日

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.

CG
2017年5月1日

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

フィルター：

The Business of Social： 26 - 50 / 84 レビュー

by Gayle H

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2017年9月19日

The best for anyone who wants to truly understand what social media really is.

by Silvana B

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2016年11月16日

Fantastic! Content very well prepared and shown in a clear and didactic way.

by Osama A

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2017年4月17日

Day by day my knowledge growing with this amazing science, thanks a lot.

by Ajay S

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2020年8月10日

Excellent program. It has helped launch me into a new career.

by ABHILASHA K

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2020年9月6日

I am very very thankful to you for teaching me this subject.

by FOTO H K

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2016年1月26日

un cours tres important. et je trouve que c'est trop court.

by sneha k

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2020年12月8日

Helps to develop your social media marketing skills

by Jose J M

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2018年11月18日

A very good course and with updated content

by Ekaterina S

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2017年7月6日

GOOD INSIGHTS AND NICE TO SEE THE EXPERTS

by ONUR C S

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2019年6月16日

SUPERRRRRRRRRRRR

THANK YOU FOR EVERYTHING

by Hamdy R M M G

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2018年3月29日

great content with new great information

by John W

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2017年1月7日

High quality content and presentation.

by Lisa S

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2016年9月4日

All these courses have been wonderful!

by violet z

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2016年6月11日

Excellent and practical approach!

by Samantha M

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2019年10月28日

Very practical hands on course

by Jaydon

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2019年2月20日

Really good course i have had

by Mark B

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2017年8月28日

Excellent and so practical!

by Juan A R P

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2016年5月23日

This was a fantastic Course

by LIMEN K P

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2016年11月16日

Perfect and best course.

by Ieva B

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2020年12月31日

Great course!!!! Thanks

by Leyla M K

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2020年3月10日

Such a Powerful Piece

by Michelle E

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2019年10月9日

Thoroughly enjoyed.

by Yauri

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2016年1月29日

Phenomenal Course!

by Kanan M

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2021年1月18日

Excellent course!

by Hatim M S

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2016年11月27日

Excellent Course

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