このコースについて
4,800 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約19時間で修了

推奨:4 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約19時間で修了

推奨:4 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
10分で修了

Intro

...
1 reading
1件の学習用教材
Assessment system10 分
3時間で修了

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6件のビデオ (合計80分), 2 readings, 5 quizzes
6件のビデオ
What is so special about emerging markets?14 分
What we sell and what they buy13 分
Who is the client?11 分
Market as the game with (no) rules13 分
Making your business idea great21 分
2件の学習用教材
Additional literature20 分
Additional literature40 分
5の練習問題
Emerging and advanced markets6 分
Product value10 分
A B2B client sandwich10 分
Market structure and types12 分
Sun Tsu’s fundamentals12 分
2
5時間で修了

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6件のビデオ (合計48分), 2 readings, 7 quizzes
6件のビデオ
Understanding Potential Market9 分
Packing Value into Products9 分
Contacting Your Clients8 分
Establishing Value Exchange6 分
Planning Activities and Resources5 分
2件の学習用教材
Additional literature20 分
Additional literature40 分
6の練習問題
Emerging market’s specific traits4 分
Choosing a target audience4 分
Positioning for emerging markets8 分
Research and promotion15 分
The types of a middleman8 分
Three types of activities12 分
3
5時間で修了

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
6件のビデオ (合計52分), 2 readings, 4 quizzes
6件のビデオ
Scanning competitive environment12 分
Analyzing competencies7 分
Understanding clients7 分
Building product/market matrix6 分
Composing commercial offers9 分
2件の学習用教材
Additional literature40 分
Additional literature40 分
3の練習問題
Developing the map of competitors40 分
Resources, abilities and connections8 分
A commercial offer structure2 分
4
2時間で修了

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5件のビデオ (合計36分), 1 reading, 5 quizzes
5件のビデオ
Marketing strategies9 分
Internal processes strategies6 分
Learning and growth strategies5 分
Finance strategies5 分
1件の学習用教材
Additional literature40 分
5の練習問題
Functional strategies9 分
Market entry and competitive strategies21 分
The characteristics of internal processes strategies12 分
Human capital development12 分
Financial system development8 分
5
2時間で修了

Business tactics

Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and to compete. On completing the module you will be able to use the opportunities the external forces, to increase the impact upon your industry mates, to succeed in competitive struggle, and to balance marketing and sales function. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5件のビデオ (合計39分), 1 reading, 4 quizzes
5件のビデオ
Industry tactics (part 1)6 分
Industry tactics (part 2)6 分
Competitive tactics5 分
Balancing marketing and sales11 分
1件の学習用教材
Additional literature40 分
4の練習問題
PESTEL-analysis12 分
Industry value chain and tactics30 分
Competitive struggle tactics12 分
A marketing-sales model and four sales channels12 分
6
2時間で修了

Recognizing strategic opportunities

Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and decide which way to chose. On completing the module you will be able to use the ideas of corporate and product lifecycles to make proper strategic decisions, to determine the strategic business units and to differentiate their strategies, and to conduct the necessary analysis of the company’s economy. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5件のビデオ (合計47分), 5 quizzes
5件のビデオ
Business lifecycles9 分
Strategic business units6 分
A strategic view upon business economy8 分
Product lifecycles12 分
5の練習問題
Ways to lead the business12 分
The stages of business development18 分
SBUs and strategic architecture15 分
Calculating MPI10 分
The BCG matrix12 分
7
2時間で修了

Managing sales in emerging markets

Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be able to analyze your current sales system, to design the necessary target sales system, to measure and to manage the sales process and the results. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5件のビデオ (合計37分), 1 reading, 4 quizzes
5件のビデオ
The types of sales6 分
Choosing a proper sales type5 分
Planning sales8 分
Organizing sales7 分
1件の学習用教材
Additional literature40 分
4の練習問題
Sales DNA model15 分
Identification of three types of sales21 分
Planning sales techniques25 分
Sales force12 分
8
4時間で修了

Strategy implementation

Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well as the typical mistakes on this way. On completing the module you will be able to generate a powerful vision statement and to compose several scenarios to implement it. You will know how to conduct productive strategic sessions, and how to avoid traps and wrong steps as the strategic process goes on. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5件のビデオ (合計41分), 1 reading, 5 quizzes
5件のビデオ
Generating a vision statement8 分
Scenario planning9 分
Organizing strategic sessions6 分
The typical mistakes of strategy implementation8 分
1件の学習用教材
Additional literature20 分
4の練習問題
The stages of a strategic management system9 分
Vision statement's functions5 分
Types of scenarios12 分
Strategic sessions6 分
4.8
19件のレビューChevron Right

人気のレビュー

by EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

by CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

講師

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

ロシア国立研究大学経済高等学院(National Research University Higher School of Economics)について

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • 修了証を購入する際、コースのすべての教材(採点課題を含む)にアクセスできます。コースを完了すると、電子修了証が成果のページに追加されます。そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。