Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
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Marketing Mix Implementation の専門講座IEビジネススクール（IE Business School）このコースについて
55,693 最近の表示
受講生の就業成果
60%
コース終了後に新しいキャリアをスタートした
43%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約9時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, トルコ語, 英語, スペイン語
習得するスキル
Retail ManagementSupply ChainRetailingChannel Management
受講生の就業成果
60%
コース終了後に新しいキャリアをスタートした
43%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の3コース
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約9時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, 中国語（簡体）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, トルコ語, 英語, スペイン語
提供：
IEビジネススクール（IE Business School）
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
シラバス - 本コースの学習内容
2時間で修了
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
2時間で修了
8件のビデオ （合計46分）, 3 学習用教材, 1 個のテスト
8件のビデオ
Course Introduction5 分
The Importance of Distribution Channels5 分
How to Design a Distribution Channel5 分
Key Factors in Channel Management3 分
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113 分
The Role of Distribution Channels in the Value Chain5 分
Who are the Main Participants in Distribution Channels?4 分
3件の学習用教材
Role and Importance of Distribution Channels10 分
Distribution Channels20 分
Achieving Customer-Management Excellence in Emerging Markets6 分
1の練習問題
Module 1: Graded Assessment30 分
2時間で修了
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2時間で修了
8件のビデオ （合計47分）, 5 学習用教材, 1 個のテスト
8件のビデオ
From Multi-Channel to Omni-Channel Distribution7 分
Channel Conflict, Cooperation and Competition5 分
The Nature of Trade Marketing6 分
Organizational Structure: Supply and Demand Strategies3 分
ECR & Category Management: Collaboration Initiatives6 分
What is the Future of Trade Marketing?3 分
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8 分
5件の学習用教材
What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?20 分
An Executive's Guide to the Internet of Things11 分
Three Rules for Buiding the Modern Retail Organization15 分
How Retailers can Improve Promotion Effectiveness3 分
Why ¨Crash Diets¨ Don't Work10 分
1の練習問題
Module 2 Graded Assesment30 分
2時間で修了
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
2時間で修了
9件のビデオ （合計66分）, 4 学習用教材, 1 個のテスト
9件のビデオ
What are the Different Types of Retailers?8 分
Understanding and Growing with your Consumer5 分
Retail Strategy and Sustainable Competitive Advantages6 分
Omni-Channel Retailing8 分
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 分
Choosing the Right Product Assortment7 分
Choosing an Appropriate Price Policy and Promotion Strategy6 分
Choosing the Right Place for your Product to Shine7 分
4件の学習用教材
Four current and future trends in retail10 分
The Consumer Sector 2030: Trends and Questions to Consider13 分
What Really Shapes the Customer Experience2 分
Making Stores Matter in a Multichannel World11 分
1の練習問題
Module 3 Graded Assessment30 分
3時間で修了
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
3時間で修了
10件のビデオ （合計50分）, 3 学習用教材, 2 個のテスト
10件のビデオ
Choosing the Right Country to Grow Your Business3 分
What are the Different Types of Entry Strategies?4 分
How to Implement a Successful Franchising Strategy3 分
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 分
The Emergence of Online Retail Channels6 分
Busting M-Commerce Myths7 分
What are the Future Trends in Online Retailing?4 分
Expert Interview: Iñaki Arrola, General Manager of Coches.com6 分
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40
3件の学習用教材
The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 202010 分
Anatomy of a Digital Forerunner9 分
Busting Mobile-Shopping Myths5 分
1の練習問題
Module 4 / Final Assessment30 分
レビュー
CHANNEL MANAGEMENT AND RETAILING からの人気レビュー
MAにより2020年8月2日
Very comprehensive overview of the core concepts of channel management and retailing. Great use of graphics and the interviews with the industry experts were eye-openers. Phenomenal course altogether.
RMにより2020年5月9日
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
ACにより2017年3月16日
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
VSにより2016年11月8日
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
Marketing Mix Implementation専門講座について
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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