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初級レベル

約8時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語, 韓国語

習得するスキル

Retail ManagementSupply ChainRetailingChannel Management

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約8時間で修了

推奨:4 weeks of study, 2-4 hours/week...

英語

字幕:英語, 韓国語

シラバス - 本コースの学習内容

1
1時間で修了

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
8件のビデオ (合計46分), 1 reading, 1 quiz
8件のビデオ
Course Introduction5 分
The Importance of Distribution Channels5 分
How to Design a Distribution Channel5 分
Key Factors in Channel Management3 分
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113 分
The Role of Distribution Channels in the Value Chain5 分
Who are the Main Participants in Distribution Channels?4 分
1件の学習用教材
Achieving Customer-Management Excellence in Emerging Markets6 分
1の練習問題
Module 1: Graded Assessment14 分
2
2時間で修了

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
8件のビデオ (合計47分), 4 readings, 1 quiz
8件のビデオ
From Multi-Channel to Omni-Channel Distribution7 分
Channel Conflict, Cooperation and Competition5 分
The Nature of Trade Marketing6 分
Organizational Structure: Supply and Demand Strategies3 分
ECR & Category Management: Collaboration Initiatives6 分
What is the Future of Trade Marketing?3 分
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8 分
4件の学習用教材
An Executive's Guide to the Internet of Things11 分
Three Rules for Buiding the Modern Retail Organization15 分
How Retailers can Improve Promotion Effectiveness3 分
Why ¨Crash Diets¨ Don't Work10 分
1の練習問題
Module 2 Graded Assesment18 分
3
2時間で修了

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
9件のビデオ (合計66分), 3 readings, 1 quiz
9件のビデオ
What are the Different Types of Retailers?8 分
Understanding and Growing with your Consumer5 分
Retail Strategy and Sustainable Competitive Advantages6 分
Omni-Channel Retailing8 分
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 分
Choosing the Right Product Assortment7 分
Choosing an Appropriate Price Policy and Promotion Strategy6 分
Choosing the Right Place for your Product to Shine7 分
3件の学習用教材
The Consumer Sector 2030: Trends and Questions to Consider13 分
What Really Shapes the Customer Experience2 分
Making Stores Matter in a Multichannel World11 分
1の練習問題
Module 3 Graded Assessment14 分
4
3時間で修了

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
10件のビデオ (合計50分), 2 readings, 2 quizzes
10件のビデオ
Choosing the Right Country to Grow Your Business3 分
What are the Different Types of Entry Strategies?4 分
How to Implement a Successful Franchising Strategy3 分
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6 分
The Emergence of Online Retail Channels6 分
Busting M-Commerce Myths7 分
What are the Future Trends in Online Retailing?4 分
Expert Interview: Iñaki Arrola, General Manager of Coches.com6 分
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40
2件の学習用教材
Anatomy of a Digital Forerunner9 分
Busting Mobile-Shopping Myths5 分
1の練習問題
Module 4 / Final Assessment24 分
4.3
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人気のレビュー

by ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

by AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

講師

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Maria Teresa Aranzabal

Professor
Marketing

IEビジネススクール(IE Business School)について

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Marketing Mix Implementationの専門講座について

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

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