Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
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Marketing Mix Implementation専門講座IEビジネススクール（IE Business School）このコースについて
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次における5の3コース
初級レベル
約9時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, 英語, スペイン語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す習得するスキル
- Retail Management
- Supply Chain
- Retailing
- Channel Management
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における5の3コース
初級レベル
約9時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, 韓国語, ドイツ語, ロシア語, 英語, スペイン語
貴社では、従業員に需要のあるスキルを訓練させることによって利益を得ることができるでしょうか？
Coursera for Businessを試す
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IEビジネススクール（IE Business School）
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
シラバス - 本コースの学習内容
2時間で修了
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
2時間で修了
8件のビデオ （合計46分）, 3 学習用教材, 1 個のテスト
2時間で修了
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2時間で修了
8件のビデオ （合計47分）, 5 学習用教材, 1 個のテスト
2時間で修了
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
2時間で修了
9件のビデオ （合計66分）, 4 学習用教材, 1 個のテスト
3時間で修了
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
3時間で修了
10件のビデオ （合計50分）, 3 学習用教材, 2 個のテスト
レビュー
- 5 stars64.32%
- 4 stars23.58%
- 3 stars8.57%
- 2 stars2.14%
- 1 star1.36%
CHANNEL MANAGEMENT AND RETAILING からの人気レビュー
Sにより2020年6月29日
Wonderful course, helped and highlighted the elements of channel and retailing. Made me think in new directions.
AAにより2018年8月24日
Great content. Best teacher of this specialization
Relevant and timed questions with interactive key sessions
VSにより2016年11月8日
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
HSにより2020年6月2日
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
Marketing Mix Implementation専門講座について
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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