このコースについて
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100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

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英語

字幕:英語

学習内容

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    Critically evaluate a range of theories to decode the components of persuasive communications

  • Check

    Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance

  • Check

    Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

The necessary art of persuasion: Understanding what matters to your audience

At the heart of persuasive communications is a solid understanding of your audience and what they find appealing. This week you will learn the basic theory of persuasive communication, including models of information processing, motivational appeals, message acceptance, fast and slow decision making and rules of effective human interactions.

...
6件のビデオ (合計34分), 3 readings, 2 quizzes
6件のビデオ
Week 1 outline3 分
1.1a What is persuasive communication?7 分
1.2b Assessing human behaviour7 分
1.3a Decision making: How it's done4 分
1.3b How to question for unconscious values8 分
3件の学習用教材
Course overview10 分
Learning activities and assessment10 分
Explore further resources 11 時間
2の練習問題
Recall 1: Check your understanding15 分
Check your applied learning 11 時間
2
3時間で修了

Telling your story: Developing a dramatic narrative

Effective storytelling starts with developing persuasive content, and then structuring a dramatic narrative that will spark the imagination. In week 2, you will learn how to apply storytelling principles like shaping the beginning, building the middle, and making the ending powerful. You will learn how to find the winning idea for your story, colour it with emotions, and use metaphors to quickly connect concepts in people’s minds.

...
4件のビデオ (合計27分), 2 readings, 2 quizzes
4件のビデオ
2.1 Information processing and recalling stories8 分
2.2b Why is storytelling important?9 分
2.3a Structure that story!7 分
2件の学習用教材
2.2a Storytellers30 分
Explore further resources 21 時間
2の練習問題
Recall 2: Check your understanding15 分
Check your applied learning 21 時間
3
3時間で修了

Connecting with people: Developing authenticity and building rapport

Developing rapport and trust is a crucial aspect of persuasion, in fact, it crucial for any form of supportive human interactions. Often times, this means being able to read a situation and adapt the approach accordingly. In week 3, you will learn how to speak authentically, and how to quickly build and maintain rapport. The means by which this can be accomplished include the use of verbal and non-verbal cues and the techniques of matching and mirroring the body language and vocal qualities of the other person.

...
5件のビデオ (合計34分), 2 readings, 2 quizzes
5件のビデオ
3.1 The art and science of building rapport8 分
3.2a Relationships only happen with rapport8 分
3.2b The matching exercise7 分
3.3a Making your meeting matter7 分
2件の学習用教材
3.2c Communication: Mehrabian15 分
Explore further resources 31 時間
2の練習問題
Recall 3: Check your understanding15 分
Check your applied learning 31 時間
4
3時間で修了

Talk the talk: Creating impressions and guiding influential conversations

Group meetings can create lasting impressions, which is why it important that they are well run. But, more often than not, such meetings are unproductive. Stress and tension in meetings are also common. In week 4, you will learn how to lead influential group conversation by planning an effective meeting, be aware of the do’s and don’ts in meeting, avoid groupthink, and how to make better decisions. You will also learn the power of impression management.

...
5件のビデオ (合計33分), 1 reading, 2 quizzes
5件のビデオ
4.1 Group influence and impression management7 分
4.2a The three questions to influence6 分
4.2b The need to lead6 分
4.3a The questions that get real answers9 分
1件の学習用教材
Explore further resources 41 時間
2の練習問題
Recall 4: Check your understanding15 分
4: Check your applied learning1 時間

講師

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Associate Professor Lawrence Ang

Macquarie Business School
Department of Marketing
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Arabella MacPherson

Director, Resonate Communications

マッコーリー大学(Macquarie University)について

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

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