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英語

字幕:英語, 韓国語

次における5の4コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約9時間で修了

推奨:9 hours/week...

英語

字幕:英語, 韓国語

シラバス - 本コースの学習内容

1
1時間で修了

Introduction to the Course

In this module we’ll briefly review the Information-Action Value Chain we introduced in Course 1. Then we’ll see how analytical techniques are applied in business problems, first by looking at some “classic” business problems that have been around for a long time, then by looking at some “emergent” business problems that have resulted from more recent advances in technology.

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4件のビデオ (合計35分), 1 quiz
4件のビデオ
1. Information Action Value Chain Redux5 分
2. Analytics in Classic Business Problems11 分
3. Analytics in Emergent Business Problems13 分
1の練習問題
Week 1 Quiz20 分
2
1時間で修了

Best Practices in Data Visualization

In this module we’ll learn about a variety of visualizations used to illustrate and communicate data. We will start with the different vehicles used to present quantitative information. We will then look at a set of examples of data visualizations and discuss what makes them effective or ineffective. Finally, we discuss Excel charts and why most of them should be avoided. After completing this module, you will be able to better understand the characteristics of good data visualization and avoid common mistakes when creating your own graphs.

...
7件のビデオ (合計28分), 1 quiz
7件のビデオ
Vehicles to Present Quantitative Information4 分
Data Visualization Examples3 分
Graphs in Excel and ASP5 分
Graphical Excellence4 分
Techniques to Display Multiple Variables4 分
Excel Charts to Avoid2 分
1の練習問題
Week 2 Quiz30 分
3
2時間で修了

Interpreting, Telling, and Selling

In this module we’ll cover a number of topics around interpreting data, gathering additional data, and pitching our recommendations based on our analysis. First, we’ll discuss ways in which we misinterpret or misrepresent data and how to avoid them, such as mistaking correlation with causation, allowing cognitive biases to influence how we see data, and visualizing data in misleading ways. We’ll also learn how experimentation can help us obtain more data, including compromises we may need to make in measurement. Finally, we’ll discuss how we communicate our results and recommendations, with a focus on knowing our audience, telling compelling stories, and creating clear and effective communication materials.

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7件のビデオ (合計62分), 1 quiz
7件のビデオ
Common Cognitive Biases10 分
Misleading With Data8 分
Market Experiments: When the action is the question7 分
Know thy Audience11 分
Telling compelling stories6 分
Making It Real9 分
1の練習問題
Week 3 Quiz38 分
4
2時間で修了

Acting on Data

In our final module we’ll walk through two case studies and illustrate the ideas we’ve covered in the course and in the specialization as a whole. The first case shows how experimentation can be used to create data, sometimes with surprising results. The second case presents a comprehensive analysis that illustrates the entire analytic lifecycle, and shows how different methods and both quantitative and qualitative analysis can be brought together to solve one strategically important analytical problem.

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4件のビデオ (合計40分), 2 quizzes
4件のビデオ
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 15 分
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 211 分
Case Study 2: Multidimensional Analysis for Customer Acquisition - Part 310 分
2の練習問題
Week 4 Quiz16 分
Final Course Assignment1 時間
4.3
16件のレビューChevron Right

50%

コース終了後に新しいキャリアをスタートした

25%

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Communicating Business Analytics Results からの人気レビュー

by SKMar 1st 2018

I really enjoyed the materials presented in this course. I wish recommendations on reference books were provided in any of these courses.

by AKMar 18th 2018

Very good course, Case based learning and examples explaing use of analaytics clarifed the course a lot.

講師

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Manuel Laguna

Professor
Leeds School of Business
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Dan Zhang

Professor
Leeds School of Business
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David Torgerson

Instructor

コロラド大学ボルダー校(University of Colorado Boulder)について

CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies....

Advanced Business Analyticsの専門講座について

The Advanced Business Analytics Specialization brings together academic professionals and experienced practitioners to share real world data analytics skills you can use to grow your business, increase profits, and create maximum value for your shareholders. Learners gain practical skills in extracting and manipulating data using SQL code, executing statistical methods for descriptive, predictive, and prescriptive analysis, and effectively interpreting and presenting analytic results. The problems faced by decision makers in today’s competitive business environment are complex. Achieve a clear competitive advantage by using data to explain the performance of a business, evaluate different courses of action, and employ a structured approach to business problem-solving. Check out a one-minute video about this specialization to learn more!...
Advanced Business Analytics

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