このコースについて
4,285

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約8時間で修了

推奨:9 weeks of study, 2,5 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

約8時間で修了

推奨:9 weeks of study, 2,5 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
2時間で修了

Introduction

This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology. ...
7件のビデオ (合計63分), 1 reading, 1 quiz
7件のビデオ
Defining Communication10 分
Defining Theory10 分
Theory and Research9 分
The Essence of Knowledge6 分
Craig’s 7 Traditions in Communication Theory13 分
What's next?10 分
1件の学習用教材
Extra readings. About communication science40 分
1の練習問題
Week 1 Test (Introduction)14 分
2
2時間で修了

Interpersonal communication

Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication....
6件のビデオ (合計39分), 1 reading, 1 quiz
6件のビデオ
Politeness Theory8 分
Social Exchange Theories3 分
Interdependence Theory7 分
Equity Theory6 分
Case: Applying Theory to Practice5 分
1件の学習用教材
Extra readings. More about interpersonal communication theories40 分
1の練習問題
Week 2 Test (Interpersonal Communication)16 分
3
1時間で修了

Group Communication

How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication....
7件のビデオ (合計57分), 1 reading, 1 quiz
7件のビデオ
Group Culture and Role of Leadership I7 分
Group Culture and Role of Leadership II5 分
Groupthink6 分
Structuration and Communication5 分
Symbolic Convergence in Group Communication6 分
Functional Theory of Group Decision Making11 分
1件の学習用教材
Believe me, I am one of you! The role of common group affiliation in crisis communication10 分
1の練習問題
Week 3 Test (Group Communication)20 分
4
2時間で修了

Public Rhetoric and Persuasion

The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication. ...
6件のビデオ (合計83分), 1 reading, 1 quiz
6件のビデオ
Elaboration Likelihood Model15 分
Theory of Planned Behaviour11 分
Narrative Paradigm13 分
Digital Rhetoric11 分
Applying Theory to Practice: ‘Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance’16 分
1件の学習用教材
Preparing for the case analysis10 分
1の練習問題
Week 4 Test (Rhetorics)20 分
5
2時間で修了

Mass communication and media effects

In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end. ...
8件のビデオ (合計105分), 1 reading, 1 quiz
8件のビデオ
Agenda Setting and Framing16 分
The Medium is the Message. Media Ecology by Marshal McLuhan I9 分
The Medium is the Messagee. Media Ecology by Marshal McLuhan II13 分
Cultivation Theory10 分
Selective Exposure. As a Way to Reduce Cognitive Dissonance14 分
The Audience is Active. Uses and Gratifications Theory11 分
Applying Theory to Practice: 'Motivations for multi-screening: an exploratory study on motivations and gratifications'14 分
1件の学習用教材
Motivations for multi-screening an exploratory study on motivations and gratifications20 分
1の練習問題
Week Test 5 (Media effects)20 分
6
2時間で修了

Social Media

Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences....
7件のビデオ (合計76分), 1 reading, 1 quiz
7件のビデオ
Understanding Social Media: Three Main Approaches10 分
Networked: How Do We Approach Social Interactions12 分
Online Communities: Common Bond VS Common Identity I10 分
Online Communities: Common Bond VS Common Identity II9 分
Affordances in Social Media Research8 分
Applying Theory to Practice: ‘Social media affordances: Enabling customer engagement’8 分
1件の学習用教材
Social media affordances Enabling customer engagement10 分
1の練習問題
Week 6 Test (Social Media)12 分
7
2時間で修了

Theories of PR

This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics....
8件のビデオ (合計96分), 1 reading, 1 quiz
8件のビデオ
Four Models of Public Relations9 分
Excellence Theory7 分
Situational Theory of Problem-Solving15 分
Relationship Management Theory17 分
Dialogic Theory14 分
Fully Functioning Society Theory14 分
Case: Applying Theory to Practice5 分
1件の学習用教材
A user approach to dialogic theory in a Facebook campaign on love and marriage10 分
1の練習問題
Week 7 Test (Theories of PR)18 分
8
1時間で修了

Critical Theory in Communication

This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning....
6件のビデオ (合計39分), 1 reading, 1 quiz
6件のビデオ
The Frankfurt School: Max Horkheimer, Theodor Adorno and Walter Benjamin8 分
Herbert Marcuse and One-Dimensional Society5 分
Jürgen Habermas and Transformation of Public Sphere6 分
Critical Theory Beyond Habermas6 分
Applying Theory to Practice: ‘One-Dimensional Modern Society and Paralyzed Communication’5 分
1件の学習用教材
Persuasion in crowdfunding An elaboration likelihood model of crowdfunding performance.pdf10 分
1の練習問題
Week 8 Test (Critical Theory in Communication )20 分
9
4時間で修了

Theory guided communication

The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered....
8件のビデオ (合計86分), 2 quizzes
8件のビデオ
Revising Interpersonal: Conflict in Interpersonal Communication7 分
Group Communication, Leadership and Networking8 分
Rhetoric: Dr.Fox Effect7 分
How to Avoid Media Effects?9 分
Getting Online: Social Presence and Etiquette of Digital Era14 分
PR and Self-PRomotion12 分
What is Critical in Critical Theory?12 分
1の練習問題
Final Test52 分
4.5
3件のレビューChevron Right

人気のレビュー

by MAApr 4th 2019

Very Solid course to understand the background of our behavior and decisions making as well as what information we get and why.

講師

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Olga Solovyeva

Lecturer
Integrated Communications Department, Faculty of Communication, Media and Design
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Maria Mordvinova

Head of BA Program in PR and Advertising
Integrated Communications Department, Faculty of Communication, Media and Design

ロシア国立研究大学経済高等学院(National Research University Higher School of Economics)について

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

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