In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage.
This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.
提供：
Competitive Strategy and Organization Design の専門講座ルートヴィヒ・マクシミリアン大学ミュンヘン（Ludwig-Maximilians-Universität München（LMU））
このコースについて
4.7
1,783件の評価
習得するスキル
Strategic ManagementGame TheoryCompetition (Economics)Strategic Thinking
シラバス - 本コースの学習内容
週
12時間で修了
Take Care of Your Competitors
In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash Equilibrium and Prisoners’ Dilemma - and learn that it is important to anticipate and take into consideration the actions of the other players. Lastly, we analyse what happens when we change the game from simultaneous (where everybody acts at the same time) to sequential (where players move after each other).
9件のビデオ （合計68分）, 3 readings, 3 quizzes
9件のビデオ
Introduction3 分
Game Setting6 分
Eliminating Dominated Strategies11 分
Nash Equilibrium11 分
Prisoners ’ Dilemma3 分
Game Setting10 分
Backward Induction8 分
Credible Threats 10 分
Wrap Up2 分
3件の学習用教材
How to Use Discussion Forums10 分
Get to Know Your Classmates10 分
Complete slides for week110 分
3の練習問題
Simultaneous Games10 分
Sequential Games10 分
Take Care of Your Competitors20 分
週
22時間で修了
Why Firms Work Together
According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. With this, we evaluate the factors that encourage or hinder cooperation and apply them in different examples.
9件のビデオ （合計61分）, 1 reading, 5 quizzes
9件のビデオ
Introduction2 分
Reasons for Cooperation3 分
Finite Repetition 9 分
Backward Induction9 分
Infinite Repetition10 分
Factors Influencing Cooperation8 分
Aggressive Commitment10 分
Cooperative Commitment4 分
Wrap Up2 分
1件の学習用教材
Complete Slides Week 210 分
5の練習問題
Reasons for Cooperation6 分
Finite Repetition8 分
Infinite Repetition8 分
Commitment8 分
Why Firms Work Together20 分
週
32時間で修了
Complementary Products and Strategic Partnerships
In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination among companies with complementary products. Finally, we look at strategic partnerships as a powerful tool to align companies’ interests in this specific setting.
7件のビデオ （合計43分）, 1 reading, 4 quizzes
7件のビデオ
Introduction2 分
Complements: Examples and Definitions7 分
Generic Strategies 8 分
Positive Externalities 9 分
Examples 4 分
Strategic Partnerships 7 分
Wrap Up3 分
1件の学習用教材
Complete Slides Week 310 分
4の練習問題
Complements8 分
Strategies for Complements8 分
Complements and Cooperation8 分
Complementary Products and Strategic Partnerships20 分
週
42時間で修了
Entering a New Market
This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from the other perspective, and analyse what established businesses can do to keep new competitors out of the market.
10件のビデオ （合計81分）, 1 reading, 4 quizzes
10件のビデオ
Introduction1 分
Market Attractiveness 6 分
Structural Entry Barriers12 分
Strategic Entry Barriers6 分
Commitment / Value Chain Reconfiguration10 分
Judo Economics / Niche Market 10 分
Structural Entry Barriers / Commitment12 分
Limit Pricing / Predatory Pricing 8 分
Pre-Emption 5 分
Wrap Up3 分
1件の学習用教材
Complete Slides Week 410 分
4の練習問題
Market Choice and Entry Barriers10 分
Entry Strategies8 分
Entry Deterrence10 分
Entering a New Market20 分
4.7
397件のレビュー46%
コース終了後に新しいキャリアをスタートした
36%
コースが具体的なキャリアアップにつながった
10%
昇給や昇進につながった
人気のレビュー
I have no previous business experience and I really enjoyed this class. It gave me insight into game theory and marketing and product development concepts. Good pace and good explanation of topics.
I had a great time with Prof. Tobias Kretschmer. The course was really eye-opening for me and gave me a lot of perspective in the business world. Looking forward to the remaining courses for sure.
講師
Tobias Kretschmer
ProfessorInstitute for Strategy, Technology and Organization
ルートヴィヒ・マクシミリアン大学ミュンヘン（Ludwig-Maximilians-Universität München（LMU））について
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
Competitive Strategy and Organization Designの専門講座について
Paired with humorous elements and illustrating examples, the Competitive Strategy and Organization Design specialization is the ideal choice for curious individuals who enjoy unique learning experiences and innovative teaching approaches. Its style is likely to appeal especially to young, middle-aged and young-at-heart learners.
The specialization is indended for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice. Employed professionals and management students will benefit from deepening and refreshing their existing knowledge by means of our specialization. Learners with non-business backgrounds will gain valuable additional business insights complementing their existing knowledge.
Participants will learn to understand and analyze
● behavior of organizations in situations in which strategic decisions are interdependent
● strategies to build up and maintain a customer base
● internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
● the design of an effective organization that can compete, grow and adjust flexibly to different environments
This specialization is the only online learning program in which students can learn and laugh at the same time. That said, we are looking forward to learning and laughing with you!
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