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Content Strategy for Professionals: Managing Content に戻る

ノースウェスタン大学(Northwestern University) による Content Strategy for Professionals: Managing Content の受講者のレビューおよびフィードバック

4.6
303件の評価

コースについて

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing content. Finally, you'll get an inside look at how legal issues associated with Content Strategy are handled in companies large and small around the globe. This course serves professionals who want to learn to manage their trustable, engaging and often interactive content to advance their enterprise’s future and their own career in it. As a bonus, we've also included a toolkit to download and take back to work. Can’t remember the 3 truths that frame all communications in the digital age? Need to convince a co-worker that a human centered design approach is best for your project? Want to review how you create an engaging brand for your content? You will find answers to those questions and more in the toolkit. Guest lecturers in this course include: -- Emily Withrow, Assistant Professor, Medill, Northwestern -- Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...

人気のレビュー

JC

2020年4月24日

certain acronyms are tough to understand. Some professors speech is'nt that student friendly .otherwise a good course especially for people acquainted with English language . Others may find it tough.

MG

2021年3月12日

A lot of information was delivered, yet it was very well summarized and easy to digest. The examples provided to demonstrate concepts were really helpful. Great course!

フィルター:

Content Strategy for Professionals: Managing Content: 26 - 47 / 47 レビュー

by Vivianne R C

2020年4月30日

It is a direct course with many practical lessons!

by Frederico T

2017年10月4日

Deep dive into the process. Productive assignment

by Prasanna

2022年7月20日

I am so glad and lucky to attending this course.

by Muhammad I

2017年9月3日

An excellent course for every body.

by Lucia H

2017年6月20日

Great content, to the point!

by Kolab H

2021年9月25日

It good learning

by Tayo A

2021年3月21日

Great course!

by Nhat Q L

2019年2月20日

Great class!

by Shyam R R

2019年7月8日

Good topics

by Tong V C

2020年12月27日

very good

by Paramjit S

2019年2月23日

Great..

by Jessica X

2017年9月5日

C

by Quinton R A

2020年5月2日

The Information In the course Is great but my biggest complaint Is the peer review. The course started off by saying there Is no grade, yet the peer review acts like a grade. It makes It difficult to progress and complete the certificate when no one Is reviewing your work.

by Denise L

2020年9月1日

Clear and concise information with clear practical applications and a great mix of theory + examples.

by Edward B

2016年4月20日

Good course, but the assignment was underwhelming compared with the other courses.

by Johanna C v R

2016年11月29日

Very useful, practical and with real-world scenarios.

by Vay R

2016年12月9日

Social media IMC and IBM interview was amazing

by Lauren R

2021年9月15日

it was very useful and easy to follow

by Vaidehi B M

2017年8月5日

Found this module useful.

by Déborah J P

2016年4月14日

Interesting material

by A B H

2020年10月1日

The content was a bit dated. It really should be updated.

by Corrie B

2021年5月11日

This content was not super in depth, and it relied heavily on tech concepts and trends from over five years ago.