This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Extension.
In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably.
Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
シラバス - 本コースの学習内容
週
12時間で修了
The Content Marketing Ecosystem
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.
9件のビデオ （合計32分）, 2 readings, 1 quiz
9件のビデオ
Module Introduction1 分
What Should Content Do?6 分
Overview of the Structure for Effective Content4 分
Building Your Professional Brand4 分
Tips for Building Your Professional Brand5 分
I Have My Site, Now What?4 分
Interview with Stefanie Flaxman - Editor-in-Chief1 分
Interview with Stefanie Flaxman - Content Calendar38
2件の学習用教材
The 5 P Approach to Copy that Crushes It35 分
Content Marketing Research (The Crucial First Step)35 分
1の練習問題
The Content Marketing Ecosystem22 分
週
25時間で修了
The Strategic Context (The 7A Framework)
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.
10件のビデオ （合計69分）, 4 readings, 1 quiz
10件のビデオ
Overview of the 7A Framework11 分
The First 2 A's of the Framework: Agility & Authenticity1 分
Stealing Headlines for Attention8 分
Capturing Audience Attention10 分
Actions Steps 1, 2, 38 分
Call-to-Action & Risk Reversal11 分
Expanding Your Network10 分
Your "About" Page4 分
The Last 2 A's of the Framework: Authority & Audience1 分
4件の学習用教材
The Business Case for Agile Content Marketing30 分
A Content Marketing Strategy That Works30 分
Content Marketing (How to Build an Audience that Builds Your Business)35 分
7A Framework35 分
1の練習問題
The Strategic Context (7A Framework)24 分
週
35時間で修了
Mapping the Journey: Crafting a Content Marketing Strategy
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
5件のビデオ （合計14分）, 1 reading, 2 quizzes
5件のビデオ
Mapping the Journey1 分
Empathy Maps47
Experience Maps1 分
Two Keys to Creating Irresistible Content9 分
1件の学習用教材
Internet Marketing for Smart People
1の練習問題
Mapping the Journey: Crafting a Content Marketing Strategy22 分
週
46時間で修了
The Strategic Types of Content
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.
6件のビデオ （合計6分）, 5 readings, 2 quizzes
6件のビデオ
Attraction Content36
Affinity Content1 分
Action Content58
Making Action Content Actionable1 分
Authority Content49
5件の学習用教材
How to Create Content That Converts30 分
How to Write Magnetic Headlines45 分
Keyword Research (A Real World Guide)30 分
How to Create Compelling Content40 分
Email Marketing (How to Push Send and Grow Your Business)50 分
1の練習問題
The Strategic Types of Content20 分
4.5
95件のレビュー45%
コース終了後に新しいキャリアをスタートした
35%
コースが具体的なキャリアアップにつながった
人気のレビュー
Amazing course! I learn various new words and phrases that impress me a lot.\n\nI have sent my wordpress link. Kindly review me how am going.\n\nhttp://nj2016.wordpress.com
Way more than I expected! Excellent course and real pleasure to read and listen to! Highly recommend it to everyone regardless of industry you work in.
講師
Sonia Simone
Chief Content OfficerRainmaker Digital, LLC
カリフォルニア大学デービス校（University of California, Davis）について
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
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