This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
提供：
The Strategy of Content Marketing
カリフォルニア大学デービス校（University of California, Davis）このコースについて
338,151 最近の表示
受講生の就業成果
34%
コース終了後に新しいキャリアをスタートした
41%
コースが具体的なキャリアアップにつながった
13%
昇給や昇進につながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
約19時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, セルビア語, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
習得するスキル
- Management
- Content Marketing
- Copywriting
- Writing
受講生の就業成果
34%
コース終了後に新しいキャリアをスタートした
41%
コースが具体的なキャリアアップにつながった
13%
昇給や昇進につながった
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
中級レベル
約19時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, セルビア語, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語
提供：
カリフォルニア大学デービス校（University of California, Davis）
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
シラバス - 本コースの学習内容
3時間で修了
The Content Marketing Ecosystem
In this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. You will discover the importance of how your own professional brand can play in the importance of your company's content marketing strategy and you will build your own professional brand. You will build a personal website to help build your brand and in the final lesson, you will be able to discuss the editorial process for content and describe the benefits and importance of having a content calendar.
3時間で修了
9件のビデオ （合計32分）, 4 学習用教材, 1 個のテスト
5時間で修了
The Strategic Context (The 7A Framework)
After reviewing this module you will be able to explain and apply the 7A Framework to your own content. You will be able to think strategically by creating context which leads to creating content that actually works. You will be able to practice and discuss why being agile an essential part of the framework. You will discuss the idea of being authentic as a professional and within your own organization. You will be able to capture your audience's attention with effective headlines. You will be able to apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action. You will examine how to prioritize acceleration and present yourself as a likable authority to your network. You will discuss the critical relationship between authority and audience and be able to write with authority and confidence.
5時間で修了
10件のビデオ （合計69分）, 5 学習用教材, 1 個のテスト
4時間で修了
Mapping the Journey: Crafting a Content Marketing Strategy
In this module, you craft a content marketing strategy by first examining the journey of your buyer or audience. You will be able to create your audience/buyer persona and describe the importance of always thinking about their journey. You will be able to develop empathy and experience maps and examine their purposes in a content marketing strategy. You will explore and be able to apply two essential elements for creating irresistible content.
4時間で修了
5件のビデオ （合計14分）, 2 学習用教材, 2 個のテスト
5時間で修了
The Strategic Types of Content
In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. You will be able to use the strategies given to write the various types of content and be able to combine all four elements to write one effective content piece.
5時間で修了
6件のビデオ （合計6分）, 6 学習用教材, 2 個のテスト
レビュー
- 5 stars68.81%
- 4 stars21.12%
- 3 stars5.59%
- 2 stars1.80%
- 1 star2.65%
THE STRATEGY OF CONTENT MARKETING からの人気レビュー
MNにより2020年7月12日
I enrolled myself in a six weeks course, "The Strategy of Content Marketing" offered by the University of California, Devis, lead by Chief Content Officer - Sonia Simone. Thank you, Coursera!
DPにより2021年1月2日
This course is perfect for beginners who hardly have any idea about content marketing. I learned a lot from this course and can't wait to apply the practical tips and tricks taught by Sonia Simone!
Mにより2020年5月23日
This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.
SMにより2020年5月27日
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
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