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初級レベル
約11時間で修了
英語
字幕:英語, ルーマニア語
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約11時間で修了
英語
字幕:英語, ルーマニア語

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メリーランド大学カレッジパーク校(University of Maryland, College Park)

シラバス - 本コースの学習内容

1

1

2時間で修了

Introduction to Business Modeling

2時間で修了
8件のビデオ (合計40分), 6 readings, 1 quiz
8件のビデオ
Welcome to Week One3 分
What is a startup?3 分
Customer, market, and value propostion6 分
Product-market fit: The heart of the business model8 分
Walk-through of the Business Model Canvas - Part 15 分
Walk-through of the Business Model Canvas - Part 24 分
How do you develop a business model?6 分
6件の学習用教材
Welcome to Building the Business Model for Corporate Entrepreneurs3 分
Meet Dan Gordon3 分
Connect with your Classmates1 分
Our Recommended Textbook for the Course3 分
Download the Business Model Canvas Poster1 分
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 分
2

2

3時間で修了

Customer Discovery and Customer Validation

3時間で修了
7件のビデオ (合計40分), 2 readings, 1 quiz
7件のビデオ
Why talk to customers? What do they know?5 分
How to get insights from customers11 分
Building a pipeline of customer interviews5 分
What to do before the interview5 分
What to do after the interview3 分
Cold calling 1016 分
2件の学習用教材
Talking to Humans3 分
How to Interview a Customer (Optional)10 分
3

3

4時間で修了

Customer Segmentation and Analysis

4時間で修了
12件のビデオ (合計95分), 7 readings, 2 quizzes
12件のビデオ
Why have customer segments at all?6 分
Customer segments, value propositions, and product features12 分
Customer types8 分
Customer segments and business models6 分
Customer archetypes4 分
Minimum viable product (MVP)7 分
Market size and sizing8 分
Physical and virtual goods12 分
Market types10 分
B2C and B2B markets9 分
Crossing the chasm5 分
7件の学習用教材
An Introduction to Customer Segmentation10 分
In the Digital Era, People, Not Processes, Are Key (Optional)10 分
Know Your Customers’ “Jobs to Be Done” (Optional)10 分
What Is Value? The Costco Value Proposition (Optional)10 分
The Lean Startup Methodology (Optional)10 分
How To Design Your Next Minimum Viable Product (Optional)10 分
Business Model Generation10 分
2の練習問題
Value Proposition and Customer Segment Analysis30 分
Customer Types and Customer Archetypes Analysis30 分
4

4

3時間で修了

Creating the Business Model for the Corporate Venture

3時間で修了
10件のビデオ (合計66分), 6 readings, 1 quiz
10件のビデオ
The funnel of customer engagement10 分
What is a channel?10 分
Product-channel fit7 分
Cost structure6 分
The rest of the business model canvas3 分
Key activities9 分
Key partnerships8 分
Key resources5 分
Final Thoughts1 分
6件の学習用教材
The Elements of Value (Optional)10 分
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)10 分
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)10 分
Business Model Generation10 分
How To Turn Corporations Into Innovation Machines (Optional)10 分
Earn a Degree Online in Entrepreneurship and Innovation5 分
1の練習問題
Developing Your Business Model30 分

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Corporate Entrepreneurship: Innovating within Corporations専門講座について

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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