このコースについて
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100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約13時間で修了

推奨:6 hours/week...

英語

字幕:英語

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約13時間で修了

推奨:6 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
5時間で修了

Identifying and Analyzing the Opportunity

Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the materials and resources that you need to complete a successful proposal. We've also re-posted select video lectures from our companion corporate entrepreneurship courses to assist with your development of the new corporate venture proposal.

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29件のビデオ (合計292分), 4 readings, 1 quiz
29件のビデオ
Setting up a formal structure for corporate entrepreneurship3 分
What are entrepreneurial opportunities?11 分
Asking for ideas from employees5 分
What impact do knowledge conditions have in your industry?16 分
Are the demand conditions in your industry favorable?20 分
What is the lifecycle stage of your industry?15 分
Is the industry capital intensive?14 分
Is the industry advertising intensive?13 分
Are you trying to enter a concentrated market?5 分
What is the average size of a company in the industry?12 分
What demographic changes are creating new market needs?11 分
What psychographic changes are opportunistic?8 分
What technical advancements are emerging?11 分
What societal changes are presenting new opportunities?6 分
What political and regulatory forces will influence the market?8 分
How does the learning curve influence your success?10 分
What complementary assets are critical to develop?11 分
What is the reputation of your competitors?7 分
What is value innovation?6 分
What existing factors can you eliminate?6 分
Where can you reduce factors and not reduce value?5 分
Which factors can you raise above competitors?8 分
What new factors can you create?5 分
Is the problem real?7 分
Does your solution create value for your stakeholders?9 分
Is your advantage superior and sustainable?15 分
Can you build the right team at the right time?15 分
Preview of the Online Master of Professional Studies in Technology Entrepreneurship10 分
4件の学習用教材
Welcome10 分
Meet Dr. James V. Green10 分
The Opportunity Analysis Canvas10 分
Explore the Online Master of Professional Studies in Technology Entrepreneurship5 分
1の練習問題
Opportunity Analysis2 分
2
4時間で修了

Building the Business Model

This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

...
24件のビデオ (合計170分), 3 readings, 1 quiz
24件のビデオ
Product-market fit: The heart of the business model8 分
Walkthrough of the Business Model Canvas - Part 15 分
Walk-through of the Business Model Canvas - Part 24 分
How do you develop a business model?6 分
Why talk to customers? What do they know?5 分
How to get insights from customers11 分
What to do before the interview5 分
Building a pipeline of customer interviews7 分
What to do after the interview3 分
Cold calling 1016 分
Why have customer segments at all?6 分
Customer segments, value propositions, and product features12 分
Customer types8 分
Customer segments and business models6 分
Minimum viable product (MVP)7 分
Crossing the chasm5 分
What is a channel?10 分
Product-channel fit7 分
Cost structure6 分
Key activities9 分
The rest of the business model canvas3 分
Key partnerships8 分
Key resources5 分
3件の学習用教材
Meet Dan Gordon10 分
Business Model Generation10 分
Talking to Humans10 分
1の練習問題
Initial Business Model Canvas18 分
3
2時間で修了

Crafting Strategies for Innovation Initiatives

This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company.

...
12件のビデオ (合計120分), 2 readings, 1 quiz
12件のビデオ
How can an audit reveal innovation competence and weakness?10 分
How many ways can companies innovate?11 分
How does innovation occur at different business levels?6 分
How does technology uncertainty influence an innovation in the marketplace?9 分
What are key "associating" skills of innovators?10 分
How do innovation managers survive an innovation project?9 分
What's inside an innovation portfolio?8 分
How do disruptive innovations change the marketplace?11 分
How are innovations revealed in a blue ocean strategy?11 分
How can lead users contribute to an innovation strategy?9 分
How can open innovation become an entrepreneurial strategy?11 分
2件の学習用教材
Meet Dr. Thomas J. Mierzwa10 分
Managing Innovation10 分
1の練習問題
Innovation Roadmap2 分
4
3時間で修了

Building the Proposal

This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.

...
21件のビデオ (合計129分), 2 readings, 2 quizzes
21件のビデオ
The entrepreneurial spectrum6 分
The "too typical" return on investment (ROI) process7 分
Finance for the corporate entrepreneur3 分
A better approach to return on investment (ROI)4 分
Intangible assets and return on investment (ROI)4 分
Financial statement basics4 分
Financial statement details7 分
Sources of funding8 分
Internal funding3 分
Customer and vendor financing3 分
Franchising4 分
Joint ventures8 分
Co-branding6 分
Licensing agreements6 分
Business proposals and the pitch3 分
How to write an effective business proposal3 分
What do your funding sources want to see4 分
How to create a pitch deck7 分
Do's and don'ts of the pitch12 分
Learn More with the Master of Professional Studies in Technology Entrepreneurship10 分
2件の学習用教材
Meet Michael R. Pratt10 分
Entrepreneurial Finance10 分
2の練習問題
Final Business Model Canvas4 分
Final Pitch4 分
4.4
2件のレビューChevron Right

Master Class for Corporate Entrepreneurs からの人気レビュー

by KJan 16th 2019

What an Amazing course,i recommend my buddies to try it out.Thanks cousera and University of Maryland

講師

Avatar

Dr. James V. Green

Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

メリーランド大学カレッジパーク校(University of Maryland, College Park)について

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Corporate Entrepreneurship: Innovating within Corporationsの専門講座について

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country....
Corporate Entrepreneurship: Innovating within Corporations

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