In Course 1, we set the foundation for the Art of Sales Specialization and offer a new mindset for becoming a high-performer in sales. We will discuss the Knowledge, Skill and Discipline that you need to stand out in your industry, and create a goal for you to reach by the end of the specialization. Finally, you will learn how to talk about yourself and your business. You will build your personal Sales Trailer and learn how to get into and out of sales conversations quickly and effectively.
The Art of Sales: Mastering the Selling Process の専門講座ノースウェスタン大学（Northwestern University）このコースについて
67,260 最近の表示
受講生の就業成果
43%
コース終了後に新しいキャリアをスタートした
40%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約12時間で修了
英語
字幕：英語, ベトナム語
受講生の就業成果
43%
コース終了後に新しいキャリアをスタートした
40%
コースが具体的なキャリアアップにつながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
初級レベル
約12時間で修了
英語
字幕：英語, ベトナム語
提供：
ノースウェスタン大学（Northwestern University）
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
シラバス - 本コースの学習内容
2時間で修了
Week 1: It All Starts With a Goal
Week 1 will cover the purpose of the course and the foundational framework of knowledge, skill and discipline. We will tackle the expectations for the course and what to anticipate over the next several weeks. Finally, we will discuss the flow of the course and the assignments required for success.
2時間で修了
8件のビデオ （合計12分）, 8 readings
8件のビデオ
Meet Craig Wortmann1 分
Course 1 Introduction30
Setting a Sales Goal1 分
Salesperson Vs. Advisor2 分
Knowledge, Skill, Discipline Framework2 分
Barter Exercise54
Role Play: Barter Exercise2 分
8件の学習用教材
Meet The Team10 分
How Do I Get The Most Out Of This Course?10 分
FAQ10 分
The 3 Clear Points of Week 15 分
Worksheets and Readings30 分
Final Project Prep Assignment: Setting a Sales Goal30 分
Final Project Prep Assignment: Knowledge Skill Discipline Framework - Course 130 分
Capstone Prep Assignment - Barter Project5 分
3時間で修了
Week 2: Selling is a Contact Sport
Week 2 gets you ready to make contact with the market. What problem are you solving? What is your target market? Who are the customers within that target market and how will you talk to them? We will discuss and determine several ways to narrow your target list and learn how to write the perfect introductory email.
3時間で修了
5件のビデオ （合計9分）, 4 readings, 1 quiz
5件のビデオ
Preparation - Targeting2 分
Lead Generation2 分
Meeting Preparation Checklist53
Email Introductions2 分
4件の学習用教材
The 3 Clear Points of Week 210 分
Worksheets and Readings30 分
Final Project Prep Assignment: Targeting1 時間
Capstone Prep Assignment - Barter Project10 分
1の練習問題
Final Project Prep Assignment: Writing an Introductory Email30 分
2時間で修了
Week 3: Selling Happens in a Conversation
Week 3 will equip you with a framework for a sales conversation that you can use in social situations and many other settings. This part of the sales process is where you are trying to generate leads and determine which prospects are potential customers and which are dead-ends. We will explore how to “on-ramp” a prospect into the right kind of conversation such that you can quickly determine whether this person has potential.
2時間で修了
6件のビデオ （合計16分）, 4 readings
6件のビデオ
Working a Room6 分
The Sales Trailer1 分
The 3rd and 4th Gears59
Role Play: Working a Room5 分
Building an Exit53
4件の学習用教材
The 3 Clear Points of Week 310 分
Readings30 分
Final Project Prep Assignment: The Art of the Sales Conversation1 時間
Capstone Prep Assignment - Barter Project10 分
5時間で修了
Week 4: Qualify, Hard and Early
In Week 4 we explore the actions to take if the person you are talking to turns out to NOT be a prospect. We will also look at what changes when someone might be a prospect. Finally, we will talk about qualifying which helps quickly determine if someone can and will do business with you.
5時間で修了
5件のビデオ （合計6分）, 3 readings, 2 quizzes
5件のビデオ
When it Doesn’t Work (How You Exit a Conversation)1 分
When it Works (How You Solidify a Lead)1 分
Qualify1 分
Course 1 Closing55
3件の学習用教材
The 3 Clear Points of Week 45 分
Readings30 分
Capstone Prep Assignment - Barter Project10 分
1の練習問題
Final Project Prep Assignment: The Art of the Sales Conversation2 時間
レビュー
CUSTOMER SEGMENTATION AND PROSPECTING からの人気レビュー
POにより2020年6月10日
I have never done a sales course before, I'm so glad I took this one. It's so much more than an intro, Craig brings you right up to very high level of training, putting it into practice is up to you!
AKにより2020年5月28日
This is an awesome course for those who are just introduced to sales profession and want to take it a long way. Very interesting to such things which would change our approach towards sales job.
LLにより2018年7月19日
I learned so much from Craig in this course about how to improve my sales efforts. I'm excited to take the entire series of courses, and to further improving. Thank you to him and the team.
PSにより2018年7月7日
The course is create, Craig explains really well each step. But is all about you to do your homework and got to experience... Do all the exercises and you will have the best of the course.
The Art of Sales: Mastering the Selling Process専門講座について
Close more deals and improve the performance of any sales team. The Art of Sales Specialization is designed to make you more effective and efficient as you pursue your sales goals. Understand how to stand out in the crowd, attract customers, and build support for your initiatives within your company. Knowing how to “get to yes” is a crucial skill that can improve many facets of your life. Prepare to be tested, taught, and transformed as you learn to locate new customers and get great results.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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返金ポリシーについて教えてください。
サブスクライブすると、7日間の無料トライアルを体験できます。この期間中は解約金なしでキャンセルできます。それ以降、払い戻しはありませんが、サブスクリプションをいつでもキャンセルできます。返金ポリシーをすべて表示します。
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はい。受講料の支払いが難しい受講生に、Coursera（コーセラ）は学資援助を提供しています。左側の［登録］ボタンの下にある［学資援助］のリンクをクリックして申請してください。申請書の入力を促すメッセージが表示され、承認されると通知が届きます。キャップストーンプロジェクトを含む専門講座の各コースでこのステップを完了する必要があります。詳細。
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