Chevron Left
Design-Led Strategy: Design thinking for business strategy and entrepreneurship に戻る

シドニー大学(The University of Sydney) による Design-Led Strategy: Design thinking for business strategy and entrepreneurship の受講者のレビューおよびフィードバック

4.6
231件の評価
57件のレビュー

コースについて

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

人気のレビュー

JJ

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

EB

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

フィルター:

Design-Led Strategy: Design thinking for business strategy and entrepreneurship: 51 - 56 / 56 レビュー

by Denis F d S

May 08, 2019

Very good and practical. Even though it's a virtual course, thought it was really interactive.

by Harul M

Mar 06, 2019

Very good course for a solid introduction on design thinking for business strategy.

by TAM H Y

Feb 09, 2019

A good introduction to Design Strategy.

by Ivan T

Jan 03, 2020

nice and concise course.

by Andy R

Feb 11, 2019

Clear video, concise!

by Navneet G

Dec 28, 2019

This course is a good effort in getting the best of both Business Model Canvas and Design Thinking.

However, like most of other courses on Coursera, this course can become much better by creating depth in content and interviews etc. For people in the know of both these topics, this course loses steam in first few sessions while for the uninitiated it does not build much depth except prompting them learn about these topics.