This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
このコースはデジタルマーケティング の専門講座に属します。
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice
このコースについて
49,483 最近の表示
習得するスキル
Data AnalysisData Visualization (DataViz)Marketing AnalyticsMarketing Performance Measurement And Management
このCourseを受講している学習者は
- Marketing Specialists
- Marketers
- Marketing Managers
- Copywriters
- Community Managers
シラバス - 本コースの学習内容
週
14時間で修了
Course Overview and Marketing Analytics Process
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course. Lesson 1 will lay out the Marketing Analysis Process (MAP), a step-by-step procedure for conducting thorough and insightful digital data analyses. Each step of MAP will be introduced with key activities.
4件のビデオ （合計26分）, 8 readings, 4 quizzes
4件のビデオ
About Prof Kevin Hartman3 分
Lesson 1: Following the MAP, Part 17 分
Lesson 1: Following the MAP, Part 27 分
8件の学習用教材
Syllabus10 分
About the Discussion Forums10 分
About the Rubric for Peer Assessment10 分
Glossary10 分
Brand Descriptions10 分
Getting to Know Your Classmates10 分
Module 1 Overview10 分
Module 1 Readings10 分
3の練習問題
Orientation Quiz10 分
Lesson 1 Practice Quiz4 分
Module 1 Quiz20 分
週
23時間で修了
Data Collection
In this module, you will learn the steps of the Marketing Analytics Process, unstructured data, three primary methods for collecting web-based data and tools analysis can use to collect, store, and analyze data. As a result of these activities, you will learn extensively about planning for and collecting data for your analysis projects.
4件のビデオ （合計29分）, 2 readings, 4 quizzes
4件のビデオ
Lesson 2: Preparing for the Analysis Journey, Part 26 分
Lesson 3: Data Collection Part I: Unstructured Data7 分
Comments by Prof Rhiannon Clifton1 分
2件の学習用教材
Module 2 Overview10 分
Module 2 Readings10 分
3の練習問題
Lesson 2 Practice Quiz4 分
Lesson 3 Practice Quiz4 分
Module 2 Quiz20 分
週
33時間で修了
Data Analysis
In this module, you will learn about data collection, data review, data biases, and data management tools. As a result of this module’s activities, you will have an in-depth understanding of structured data and know how to ensure your data is error-free and ready for analysis.
3件のビデオ （合計24分）, 2 readings, 4 quizzes
3件のビデオ
Lesson 5: Data Management in Practice, Part 18 分
Lesson 5: Data Management in Practice, Part 23 分
2件の学習用教材
Module 3 Overview10 分
Module 3 Readings10 分
3の練習問題
Lesson 4 Practice Quiz4 分
Lesson 5 Practice Quiz4 分
Module 3 Quiz20 分
週
43時間で修了
Data Visualization
In this module, you will learn how to coax insights from data that can be used to direct marketing decisions and the effective communication of data insights to stakeholders. As a result of this module’s activities, you will gain hands-on experience in data analysis and learn to make more memorable presentations and data visualizations.
4件のビデオ （合計34分）, 2 readings, 4 quizzes
4件のビデオ
Lesson 6: Insights from Digital Data Pt.26 分
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 18 分
Lesson 7: Pictures You See with Your Brain and Feel with Your Heart, Part 27 分
2件の学習用教材
Module 4 Overview10 分
Module 4 Readings10 分
3の練習問題
Lesson 6 Practice Quiz4 分
Lesson 7 Practice Quiz4 分
Module 4 Quiz20 分
4.5
410件のレビュー35%
コース終了後に新しいキャリアをスタートした
38%
コースが具体的なキャリアアップにつながった
14%
昇給や昇進につながった
Digital Analytics for Marketing Professionals: Marketing Analytics in Practice からの人気レビュー
I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.
Very well delivered content - having the slides to review ahead of the videos was very beneficial and I found the readings were very to the point in support of the content being delivered.
講師
Kevin Hartman
Visiting Professor & Head of Analytics at GoogleCollege of Business
修士号の取得を目指しましょう
この コース は イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign） の100%オンラインの Master of Business Administration (iMBA) の一部です。
プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。
イリノイ大学アーバナ・シャンペーン校（University of Illinois at Urbana-Champaign）について
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
デジタルマーケティング専門講座について
Master strategic marketing concepts and tools to address brand communication in a digital world.
This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.
In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
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