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Digital Marketing Analytics in Practice に戻る

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) による Digital Marketing Analytics in Practice の受講者のレビューおよびフィードバック



Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Practice is the second in a two-part series of complementary courses and focuses on the skills and practical abilities analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at




Thoroughly enjoyable "journey" for this course. The syllabus was great, very well structured, thus easy to follow. Each module, including honors, can easily be completed in a day if you have the time.



thoroughly enjoyed the course. A big thanks to Instructor Kevin hartman for this perfectly organized course. Materials were on point and easy to understand. Got entirely new observations on analytics.


Digital Marketing Analytics in Practice: 151 - 175 / 690 レビュー

by Juri B


Really difficult in some part and very useful, I loved it. I will use the material the course gave me in the future

by Serena M


Well explained, insightful, with manageable but challenging coursework and a lot of resources for further learning.

by bikiwe j


I thouroghly enjoy your teaching style. It is very structured, and it flows seemlessly. Taught like a true analyst

by Austin C E


It really was an awesome experience with this course learnt lot of knew and very applicable concept and much more

by raju s


One understand how to deal with big data and can interpret , helps how to present it and analyse the given data.

by Tony T


Practical tools to analyze data and set up a framework to get the results you're looking for without being bias.

by Tatiana


Very practical, and our course teacher is actually working in the field, which is much better than just theory.

by Nkululeko S M


I love the course, assignment review process was a really a pain. Great course content and perfectly delivered.

by kenneth n


Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

by Eman E B


Thanks Professor Kevin for all the work you put in this course ! Great explanation and great information !

by Bashar H


it was amazing to learn about analytics in practice all the new topics are new for me thanks to Mr.Kevein

by Hollie D


Really interesting course, learnt a lot about what I'm actually interested in and it's taught really well

by Akshay


Gives you a really good basic understanding of the depth of analytics required to succeed in this domain.

by pamela v


Loved this class, the information is useful and easy to work with! Great teacher, thanks a lot Coursera!

by Saubhagya C


Not just great content and teaching, but fantastic resources that I'll be using for years. Thank you!

by Aishwarya K


I really enjoyed this course.

it changed my perception of analyzing data and gave a way of thinking.

by Latoya D G


I love these courses!!! I feel proud to continue to acquire news skill to improve my life over all!!

by Karen F L


One of the best courses that I have taken. Invaluable to any marketer!! Kevin Hartman is incredible.

by Abhishek G


Wonderful course and I would recommend everyone to do it who wants insights about digital marketing

by Mahesh D


The course was good to start with the journey in digital analytics. thanks, coursera and Illinois

by Richa P D


Superb!!! very useful information i have got after completion of this course. Highly recommended.

by Ghayas A


Very informative and knowledge about the technical terms in the modern Marketing world practices

by Jesica S


Muy útil, interesante y me ayudó a tener nuevas herramientas para desarrollar en mi profesión.

by Valeriia S


This class requires a lot of reading but for sure gives a good basic knowledge of the subject.

by Taferant K


It was very interesting to understand more the analytic and now this part of my business.