Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.
We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.
シラバス - 本コースの学習内容
週
13時間で修了
Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
4件のビデオ （合計20分）, 2 quizzes
4件のビデオ
Lesson 2: What is a business model?3 分
Lesson 3: Digital as a business model4 分
Lesson 4: Digital business models in practice – a toothbrush innovation4 分
1の練習問題
Digital Business Models - Module 130 分
週
23時間で修了
How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.
4件のビデオ （合計34分）, 2 quizzes
4件のビデオ
Lesson 2: How the business models of Facebook and Amazon work9 分
Lesson 3: How the business models of Xiaomi and WeChat work10 分
Lesson 4: Asymmetric business models – creating unfair advantage6 分
1の練習問題
Digital Business Models - Module 230 分
週
33時間で修了
Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
3件のビデオ （合計23分）, 2 quizzes
3件のビデオ
Lesson 2: The developer platforms landscape7 分
Lesson 3: The motivations and business models of software developers8 分
1の練習問題
Digital Business Models - Module 330 分
週
43時間で修了
Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.
3件のビデオ （合計20分）, 2 quizzes
3件のビデオ
Lesson 2: Developers as product extenders5 分
Lesson 3: Developers as resellers and distributors5 分
1の練習問題
Digital Business Models - Module 430 分
4.5
59件のレビュー50%
コース終了後に新しいキャリアをスタートした
29%
コースが具体的なキャリアアップにつながった
人気のレビュー
In this course, I learnt about how traditional companies transform their business models to a digital one and I can able to relate & understand why my own company is doing so as well.
It was very interesting course. We learned how the digital business model can be applied to different industries and how it can be exploited by the software developers ecosystem.
講師
Andreas Constantinou
Adjunct ProfessorDepartment of Informatics
ルンド大学（Lund University）について
Lund University was founded in 1666 and has for a number of years been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. Lund University unites tradition with a modern, dynamic, and highly international profile. With eight different faculties and numerous research centres and specialized institutes, Lund is the strongest research university in Sweden and one of Scandinavia's largest institutions for education and research. The university annually attracts a large number of international students and offers a wide range of courses and programmes taught in English.
よくある質問
いつ講座や課題にアクセスできるようになりますか？
修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題（該当する場合）にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。
修了証を購入すると何を行えるようになりますか？
修了証を購入する際、コースのすべての教材（採点課題を含む）にアクセスできます。コースを完了すると、電子修了証が成果のページに追加されます。そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。
返金ポリシーについて教えてください。
学資援助はありますか？
さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。
コーセラは、世界トップクラスの教育を世界中に配信しています。
最高峰の大学や組織とのパートナーシップに基づくオンラインコースが提供されています。
© 2019 Coursera (株)すべての権利予約します。
