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Digital Strategy and Business Opportunity に戻る

デジタル・マーケティング・インスティテュート による Digital Strategy and Business Opportunity の受講者のレビューおよびフィードバック



Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital strategies can help businesses grow and thrive in this dynamic environment, this course will help you do so. You will learn the core principles of digital marketing before diving deeper into the basics of digital strategy, audience and competitive research, and how to connect with the customer. After completing this course, you will be able to: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Use digital research and social listening to gain insights into your audience, competitors, and industry • Recognize the core components of an effective digital marketing strategy • Recognize how marketers use the Buyer’s Journey model to influence purchase decisions over digital platforms using digital content and tools • Use the principles of content marketing to create effective content that engages an audience This course also explains how to choose the right content for your customers – and how to develop a creative strategy to deliver on key business goals. This is the first course in the Digital Marketing Institute’s Digital Strategy specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....




This course helped me understand the true methods needed to set a Digital Marketing Strategy in a very practical way. This course made me love Digital Marketing even more. Thanks to DMI.



A comprehensive course that gives a good over-view and understanding of the Digital Strategy. Got an opportunity to learn many new concepts and ideas in depth. Highly recommended.


Digital Strategy and Business Opportunity: 26 - 37 / 37 レビュー

by Elias D G


E​xcellent Course

by Keamogetse P M


​best course

by Supaporn G


The course was really helpful, but some part of it was a bit monotone and boring which make it easily to slip off the topic. However, the course was very useful and it really got me thinking deeper into the strategy of digital marketing and marketing as a whole. I am looking forward to participating into mroe courses with Digital Marketing Institute.

If there could be some group work where you could work with other participants it would be great! As we will be able to share real time ideas and also doesn't feel so lonely and boring doing online learning ;)

by Nazanin N


everything was perfect about this course, the instructions were clear and the tutors could convey the messages very well. In my opinion the only thing this course lacks is real struggles and solutions of digital marketing field. detailed examples of experts.

by The R


E​asy to follow through, have lots of information for reference.

W​ant more specifice practical example in the real world.

by M. I


sangat bagus, hanya sedikit bingung pada bagian tugas akhir tidak dapat dituntaskan

by Marija M B


Rich and simple. On point!




by Alessandro D V


Nice but on the certification is written that the Digital Marketing Institute doesn't recognize this kind of certification. Really bad to read this after days of study. Not so correct also to write that the course is from DMI if they don't recognize then the certification!

by Roland K


the peer assessments aren't really that useful. Most of the reviews to do were blank documents.

by Bruno M N


N​ot interactive so far... Just a voice reading from a book.

by Carlos G M