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Drug Commercialization に戻る

カリフォルニア大学サンディエゴ校 による Drug Commercialization の受講者のレビューおよびフィードバック

4.7
637件の評価
122件のレビュー

コースについて

The University of California San Diego, Skaggs School of Pharmacy and Pharmaceutical Sciences Drug Commercialization course brings you lectures from both faculty and industry experts. With this course, recorded on campus at UCSD, we seek to share our access to top people in the field who bring an unprecedented range of expertise on drug commercialization. This course will cover pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances. It will also have a lecture case study from startup to success. In addition, the course will discuss post-marketing clinical trials or Phase 4 trials. These are conducted after a new drug has been approved by the regulatory agencies and launched. In these studies, the new drug is prescribed in an everyday healthcare environ­ment using a much larger group of patients. This enables new treat­ment uses for the new drug to be developed, comparisons with other treatments for the same indication to be made, and determination of the clinical effectiveness of the new drug in a wider variety of patient types, and more rare side effects, if any, may be detected . Pre-marketing strategy should be instigated as early as Phase 1 clinical trials to ensure that the market's needs are incorporated into the new drug's overall develop­ment. Later phases when clinical results are presented at international medical conferences the marketing strategy is then refined in order to develop an awareness amongst the medical community who will be prescribing the new drug. In addition to the marketing strategy, pricing strategy and a tactical plan will be developed. Promotional material, and the sales force will be trained so that when the product is approved they can promote the drug to physician, pharmacist and nurses. This course is intended as part 3 of a series: Drug Discovery (https://www.coursera.org/learn/drug-discovery), Drug Development (https://www.coursera.org/learn/drug-development) and Drug Commercialization. We would highly recommend that you take the courses in order since it will give you a better understanding on how a drug is discovered in the lab before being tested in clinical trials and then launched in the market place....

人気のレビュー

JR

Jan 08, 2017

Excellent course on strategies for drug commercialization including pharmacoeconomics and how pharma partners with other stakeholders to accomplish this. Excellent examples of drug lifecycles.

FX

May 13, 2020

Great contents covering economics, marketing, regulation, IP, academics-industry collaboration, and actual successful biotech startup stories. I highly recommended this course.

フィルター:

Drug Commercialization : 51 - 75 / 123 レビュー

by Faisal S M

Apr 16, 2020

This course is very helpful for me and teachers of this course are very great

by Napoleon V M

May 17, 2019

Excellent content, very useful and understandable. A lot of good information.

by Magdoline N N

Aug 20, 2019

the course is very useful for anyone want to develop himself in this career

by Magdalena K

Jan 24, 2018

Good basic course covering most important topics in drug commercialization.

by Wang F

May 22, 2020

The course is well structured and informative. The duration is just right.

by ANKIT S

May 09, 2020

One of the best course for pharmacy students and proffesionals

by Haroon M

Apr 27, 2020

Experienced lecturers with substantial industry experience.

by Abdul M k k

Jul 10, 2020

This course will be more benefit for my profession.

by Rohan M

Jun 13, 2020

GAINED PRACTICAL KNOWLEDGE ABOUT THE PHARMA WORLD.

by Zhang Z

May 19, 2020

Very interesting and engaging lectures! Thank you!

by Pritha P H

Jun 08, 2020

A very helpful course, learnt many new concepts.

by Madhvendra S

Jul 01, 2020

This was very informative and excellent course

by Lim C Y

Jul 07, 2020

very insightful sharing from industry experts

by Amit k G

Jul 23, 2020

very beautifully explained

knowledge is power

by Niki P

May 06, 2020

Good course structure with practical exampl

by Swati D

Jul 03, 2019

Good course to learn ultimate fate of drug.

by Rita S d C B

Jun 16, 2020

very pratic and with real cases lectures.

by Bilal

Jan 07, 2019

Very informative and easy to understand.

by Christian V B

Oct 07, 2019

Very informative and helpful course.

by Akshay S S

Jul 02, 2019

This course is really helpful for me

by Brett M

Sep 25, 2019

Excellent overview and introduct

by Soumya S

Oct 19, 2019

I liked the course very much.

by Ow Y Y K

Aug 10, 2020

Interesting and applicable!

by Milind H I

Jul 22, 2020

very good knowledge booster

by debaprasad g

Jun 30, 2020

Very informative sessions.