このコースについて

23,312 最近の表示

受講生の就業成果

11%

コース終了後に新しいキャリアをスタートした

20%

コースが具体的なキャリアアップにつながった

17%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語, 韓国語

習得するスキル

Market SegmentationCustomer Lifetime ValueMarketing AnalyticsMarketing Performance Measurement And Management

受講生の就業成果

11%

コース終了後に新しいキャリアをスタートした

20%

コースが具体的なキャリアアップにつながった

17%

昇給や昇進につながった
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
約4時間で修了
英語
字幕:英語, 韓国語

提供:

エセック・ビジネススクール(ESSEC Business School) ロゴ

エセック・ビジネススクール(ESSEC Business School)

シラバス - 本コースの学習内容

1

1

26分で修了

Module 0 : Introduction to Foundation of Marketing Analytics

26分で修了
2件のビデオ (合計16分), 1 reading
2件のビデオ
Setting up the environment and exploring the data (recital)12 分
1件の学習用教材
.R files and dataset10 分
2

2

1時間で修了

Module 1 : Statistical segmentation

1時間で修了
9件のビデオ (合計42分), 2 readings, 1 quiz
9件のビデオ
Hierarchical segmentation4 分
Selecting the "right" number of segments2 分
Segmentation variables1 分
Recency, frequency, and monetary value1 分
Computing recency, frequency and monetary value with R (Recital 1)8 分
Data transformation3 分
Preparing and transforming your data in R (Recital 2)3 分
Running a hierarchical segmentation in R (Recital 3)10 分
2件の学習用教材
Acxiom URL10 分
Instructions before starting the quiz 110 分
1の練習問題
Quiz module 1 - 20% of final grade10 分
3

3

1時間で修了

Module 2 : Managerial segmentation

1時間で修了
7件のビデオ (合計47分), 1 reading, 1 quiz
7件のビデオ
Developing a managerial segmentation3 分
Coding a managerial segmentation in R (Recital 1)17 分
Describing segments2 分
Segmenting a database retrospectively in R (Recital 2)6 分
Segments and revenue generation2 分
R tutorial (Recital 3)12 分
1件の学習用教材
Instructions before starting quiz 210 分
1の練習問題
Quiz module 2 - 20% of final grade10 分
4

4

1時間で修了

Module 3 : Targeting and scoring models

1時間で修了
4件のビデオ (合計29分), 1 reading, 1 quiz
4件のビデオ
What you need to develop a scoring model2 分
Calibration data and statistical model5 分
Building a predictive model in R (Recital)18 分
1件の学習用教材
Instructions before starting quiz 310 分
1の練習問題
Quiz module 3 - 20% of final grade10 分

レビュー

FOUNDATIONS OF MARKETING ANALYTICS からの人気レビュー

すべてのレビューを見る

Strategic Business Analytics専門講座について

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing....
Strategic Business Analytics

よくある質問

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。