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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック



Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....



Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part


From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.


Foundations of marketing analytics: 26 - 50 / 171 レビュー

by Adarsh S


This is a really good foundational course in Marketing Analytics. The concepts covered are useful and quite relevant from a professional career perspective.

by Jason M C


Exceptional class, very good analytical techniques. I do recommend having an R background before taking this class, but if you do, it's a treasure trove.

by Suhas W


Marketing concepts are clearly and concisely explained. Data analytics part is nicely blended with those concepts. BIG Thumps Up from my side...!!!

by Philippe B


Great course ! Straightforward marketing analytics concepts and good illustration of their potential application through the recitals, thanks !

by Anukriti S


It was explained in such a structured manner that I could grasp all the concepts with ease. Extremely helpful, would definitely recommend it!

by Asif R


great course and very well segmented for every user to learn more about customer segmentation till customer lifetime value calculation.

by Oscar M P L


Very helpful course, it was very clear and concise. The tools provided are relevant and overall the course fulfilled my expectations .

by Erika D M


Very well done, perfect for a beginner in marketing analytics. Easy to follow and understand. Nice first experience programming with R



Very practical and detail. But if you don't have knowledge of R or R Studio, you will find it a bit difficult to handle.

by IL G K


■ Good lecture from outstanding professors. I'm satisfied. I would like to recommend this class. It sounds good.



A very well paced and insightful course. The fact that it was taught in R programming is a definite plus point.

by Maryia M


Exciting intro into marketing analytics. The material is explained very well and easy to follow. Many thanks!

by Karolina W


Excellent course which consisted of many real life examples and practical excercises. Highly recommended.

by Raul C


Un curso muy bien explicado y con ejercicios prácticos que pueden usarse en la vida real. Excelente.

by Jatin J


very good course overall. Not so extensive coding and fully explaining as to how to modify the data

by Shuvam C


Great learning. Surely will add a lot of information for my knowledge base. Fun learning for sure.

by Soukaina E K


Very good course, well explained and suitable even for beginners in Marketing analytics and R!

by Nicole Q


Great introduction to how analytics can be applied to marketing and other business solutions.

by Luis G B d C


Very good introductory course for ones who want to open one's minds for the marketing world.

by Theingi L


it's great opportunity to learn this course. Thanks to ESSEC business school and telenor.

by Magdiel G


Very reality-based examples, there is an obvious mastery on the subject by the professor.

by Ying-Chieh F


An outstanding course provides clear and practical information! I learned a lot from it.

by Ana O


Content was exactly what I was looking for, it was very well delivered and explained.



Excellent marketing concepts with application through R. Must take course to learn R

by Atitachat K


I would like to know more study case it is would be more benefit for whoes enroll