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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック



Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....



Apr 21, 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.


Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.


Foundations of marketing analytics: 51 - 75 / 140 レビュー

by Ponciano R

Dec 31, 2018

Great course, covers a lot of practical applications.

by Keith P D C

Dec 03, 2015

Great balance between theory and implementation in R.

by 武利鑫

Aug 21, 2016


by Mohamed G

Mar 17, 2019

This course teaches a lot about customer analysis !

by Palaniraj C

Mar 26, 2018

Program was very useful we need basic SQL progarmme

by Sumit K

May 31, 2018

Great learning....step by step even foe beginners


Jul 11, 2016

This course have a very good examples, thank you!

by Herson N M

Jun 05, 2017

Pratical Topics to increase revenue in a Company

by اسماء ب

Mar 27, 2016

lessons well explained with practical excercies

by Andrey R

Aug 23, 2017

Excelent course with practical tools focuse.

by Barnava N

Nov 25, 2015

thank you for the great learning experience.

by Pat L

Sep 25, 2019

Very valuable quality! Good Professors!

by Santosh K D

Mar 29, 2018

Good knowledge acquired fro the course


Feb 03, 2020

Thank You for teaching us this course

by Frederico A

Jan 08, 2018

Nice overview of Marketing Analytics.

by Christian B

Nov 07, 2019

Great course. Clear and concise.

by Tatiana Y

Feb 01, 2016

Great course and great teacher!

by Riktesh S

Nov 06, 2015

Thanks for such a great insight

by Srikanth B

Apr 26, 2018

Very good course, useful to da

by david g

Jun 08, 2016

fantastic from start to finish

by Xuecong S

Jun 08, 2016

Simple and easy to follow! :D

by Maneshivaji S

Mar 12, 2018

Valuable and Professionally

by Ichsan H

Feb 08, 2016

Love the practical example!

by Vishal M

Sep 02, 2019

relevant and to the point.

by Abhishek D

Aug 09, 2017

Great introductory course!