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Foundations of marketing analytics に戻る

エセック・ビジネススクール(ESSEC Business School) による Foundations of marketing analytics の受講者のレビューおよびフィードバック

4.6
666件の評価
176件のレビュー

コースについて

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R. Business Analytics, Big Data and Data Science are very hot topics today, and for good reasons. Companies are sitting on a treasure trove of data, but usually lack the skills and people to analyze and exploit that data efficiently. Those companies who develop the skills and hire the right people to analyze and exploit that data will have a clear competitive advantage. It's especially true in one domain: marketing. About 90% of the data collected by companies today are related to customer actions and marketing activities.The domain of Marketing Analytics is absolutely huge, and may cover fancy topics such as text mining, social network analysis, sentiment analysis, real-time bidding, online campaign optimization, and so on. But at the heart of marketing lie a few basic questions that often remain unanswered: (1) who are my customers, (2) which customers should I target and spend most of my marketing budget on, and (3) what's the future value of my customers so I can concentrate on those who will be worth the most to the company in the future. That's exactly what this course will cover: segmentation is all about understanding your customers, scorings models are about targeting the right ones, and customer lifetime value is about anticipating their future value. These are the foundations of Marketing Analytics. And that's what you'll learn to do in this course....

人気のレビュー

VS
2020年6月10日

Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part

LL
2019年4月20日

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

フィルター:

Foundations of marketing analytics: 76 - 100 / 171 レビュー

by Utkarsh s

2020年9月8日

I have learned a lot from this course. Thank you

by Herson N M

2017年6月4日

Pratical Topics to increase revenue in a Company

by اسماء ب

2016年3月27日

lessons well explained with practical excercies

by Andrey R

2017年8月23日

Excelent course with practical tools focuse.

by Barnava N

2015年11月25日

thank you for the great learning experience.

by Alfonso P

2020年5月3日

Pragmatic, clear and concise! Great course.

by Mauricio E V A

2020年9月16日

Un curso muy conciso y muy bien explicado!

by Pat L

2019年9月25日

Very valuable quality! Good Professors!

by Santosh K D

2018年3月29日

Good knowledge acquired fro the course

by NIKHIL D

2020年2月3日

Thank You for teaching us this course

by Frederico A

2018年1月8日

Nice overview of Marketing Analytics.

by Kailash M N

2020年7月25日

very user-friendly and insightful!

by Christian B

2019年11月7日

Great course. Clear and concise.

by Gilles H

2020年6月28日

Excellent cours. Merci Arnaud !

by JAI S

2020年6月16日

it was very knowledgble course.

by Tatiana Y

2016年2月1日

Great course and great teacher!

by Riktesh S

2015年11月6日

Thanks for such a great insight

by Srikanth B

2018年4月26日

Very good course, useful to da

by david g

2016年6月8日

fantastic from start to finish

by Xuecong S

2016年6月7日

Simple and easy to follow! :D

by Maneshivaji S

2018年3月12日

Valuable and Professionally

by Ichsan H

2016年2月8日

Love the practical example!

by Vishal M

2019年9月1日

relevant and to the point.

by Abhishek D

2017年8月9日

Great introductory course!

by Rajat G

2019年6月23日

It was a fantastic course